Emma Chamberlain stars in Pacsun’s virtually led spring–summer ’22 campaign
Youth fashion brand Pacsun’s spring–summer 2022 campaign, featuring vlogger and influencer Emma Chamberlain, is one that’s tailored for the medium which made the 20-year-old famous. Chamberlain had worked with Pacsun before, and her 11·3 million subscribers on YouTube, as well as followers on other platforms, make for an appealing audience. The new campaign features […]
Technically, a big change behind the scenes
You may be wondering why there have been few updates from Lucire over the past week. It’s not because we’re observing the lunar New Year holiday, but because during January, we were hacked by two parties. One we traced to Los Angeles, California, but the other’s IP address wasn’t as clear. We had planned […]
Jessica Alba’s Honest Company and Vanity Planet launch Aira Ionic Facial Steamer
The Honest Company, founded by Jessica Alba, has recently released a limited edition Aira Ionic Facial Steamer in collaboration with Vanity Planet. The Aira Ionic Facial Steamer is a great tool for a healthier routine as it clarifies and hydrates, the steam getting rid of stubborn impurities, leaving your skin feeling soft and supple. […]
Larisa Love works her magic on Jamie Chung with Joico’s Lumi10 professional hair colour solution
Will Tee Yang/Sans 35 Studios Every so often, the right beauty remedy not only comes around at the right time, but also takes very little time to do its job. This is the premise of Joico’s latest salon innovation, Lumi10, a quick professional permanent hair colour solution that delivers 100 per cent grey coverage in […]
Nudestix’s pop-up showcases an on-trend multi-generational skin care line
Above, from top: Nude Love: part of the set-up for Nudestix’s how-to masterclass at its LA pop-up. The new Nudeskin collection is an excellent primer for multi-step skin care. Founders Jenny and Taylor Frankel. We’ve seen the future of beauty shopping, and it came to Los Angeles from Canada. For five days in October, a […]
Secret Room Events’ Pre-Red Carpet Style Lounge: a return to form (and function)
With the various lounge and suite options available to us (and there were a surprising number of them in light of the circumstances), we selected to check out the Secret Room Events Pre-Red Carpet Style Lounge for the 2021 Emmys as it would most likely deliver the most balanced, flavourful and interestingly presented boost of […]
Iggy Azalea, BH Cosmetics team up on Totally Plastic, a retro beauty collection
Totally Plastic mightn’t be the ideal name for a beauty line in the 2020s, but what Iggy Azalea and BH Cosmetics are getting at are the retro-2000s glossy shades in shadow palettes, lip glosses, and more in their new collaboration. The capsule collection between the Australian pop star and BH Cosmetics—which creates cruelty-free, vegan […]
H&M collaborates with LA-based Brock Collection for a romantic, voluminous summer
Hennes & Mauritz (H&M) has teamed up with the Los Angeles-based label Brock Collection for its latest collaboration. Romantic, feminine and well crafted, the collection comprises dresses, blouses, tops, denim jeans and denim shorts, as well as a range of accessories including scarves, sunglasses and handbags. Light and summery, the Brock Collection × […]
New Balance × Staud’s summer ’21 collaboration launches in New Zealand
New Balance and Staud have released their third collaborative collection in New Zealand, with two silhouettes—the New Balance 327 in blue, and the 57/40 in pastel green and yellow, both in unisex sizing for the first time. There is also an extensive apparel collection. The designs hint at tennis and boxing, and include a […]
Reebok and Daniel Moon indulge in colour with Major Reebok capsule collection
Daniel Moon, the proprietor of Hair Los Angeles and one of the world’s best known colourists, has brought his love of colour into a capsule-collection collaboration with Reebok, dubbed Major Reebok, releasing on June 24. Major comes from Moon’s nickname, Major Moon, referencing his time in the US Marine Corps, and has appeared on […]
