Kate Moss enters the metaverse with avatar on mobile fashion game Drest
Kate Moss now has an official metaverse avatar, appearing in Drest, the mobile fashion game created by Lucy Yeomans, the former editor-in-chief of Net-à-Porter and Harper’s Bazaar UK. The virtual Kate Moss will appear for the next two weeks, and players are invited to dress her using clothing and accessories from the game. There are […]
Kiwi entrepreneurs launch Snapr to share mobile photos
[Cross-posted] My friend Edward Talbot (son of fashion designer Helen Talbot), and his friend and business partner Rowan Wernham, launched their Snapr (sna.pr) service today. It’s the ideal way to share geotagged photographs in the 2010s, and I expect these guys to do some great things as Snapr takes off. Snapr was the only […]
Jagtag allows readers to get video from Sports Illustrated Swimsuit Issue
Sports Illustrated has tried to tie in digital content more closely with its latest Swimsuit Issue than before, with a cooperation with Jagtag. By sending a photo of the image at left, users will be able to get swimsuit videos via MMS to their phones. Videos feature Brooklyn Decker from the cover shoot, […]
Tomorrow, blogs might even drive print magazines
The ‘Insider’ section has now been facelifted for the first time, bringing it in line with the new pages on the Lucire website. It has also dawned on us that this blog celebrates its second anniversary. Lucire was a late convert to blogging, even though I had been blogging away—on a very irregular basis—since […]
Welcoming ‘techfashion’ at W-41
After assistant fashion editor Bronwyn Williams, intern Alice Palmer and I attended the trends’ presentations at Massey University yesterday (which were, incidentally, impressive), it was interesting to see this Dutch label, W-41, embracing another emerging trend: that of combining technology with fashion. At least one group of students touched on this, and seeing it in […]
We’ve added a small image to the right of the ‘Insider’ page for cellphones equipped with a camera and a QR code reader. Developed by Denso of Japan, the image contains information on the Lucire ‘Insider’ section, for those who wish to browse this part of the site on their cellphones. We’re gradually sorting out […]
