Emma Chamberlain stars in Pacsun’s virtually led spring–summer ’22 campaign
Youth fashion brand Pacsun’s spring–summer 2022 campaign, featuring vlogger and influencer Emma Chamberlain, is one that’s tailored for the medium which made the 20-year-old famous. Chamberlain had worked with Pacsun before, and her 11·3 million subscribers on YouTube, as well as followers on other platforms, make for an appealing audience. The new campaign features […]
Made out of What?!: a digital magazine considers sustainability and style
How to merge sustainable vision and fashion? A tough call, and many are still rushing at the answer. A few years ago the American art visionary Denise Domergue established a not-for-profit to engage the first half of that question in the context of art. The Made Out of What?! initiative has mounted exhibitions, sponsored […]
Zalando launches positive summer campaign preempting a post-COVID era
Zalando’s new summer 2021 campaign, Activists of Optimism, is yet another effort signalling hope as COVID-19 vaccines get rolled out among many countries. It aims to spread optimism, ‘through the simple act of making people smile,’ according to the retailer. The campaign launches May 23, and comprises 22 videos of 15 seconds each, which […]
Zalando’s spring 2021 campaign champions body positivity and broadens views on gender
Dan Beleiu Zalando, the online fashion platform HQed in Berlin, has launched its spring 2021 campaign, Here to Stay, championing diversity, inclusion and the empowerment of women, hoping to inspire and encourage people to broaden their views on gender fluidity and body positivity. Launched on Sunday, March 21, the campaign has been shot by […]
Reebok, Banana Republic and GMSV mark International Women’s Day
Reebok has a campaign called It’s a Man’s World, but with the words struck out, for its International Women’s Day promotion, created by the all-female creative collective Madwomen. Four sneakers in two collections are promoted—the Club C Double, Classic Leather Double, Legacy 83 and Zig Kinetica. The first collection features the sneakers with multiple colours […]
Simone Rocha is H&M’s next designer collaboration
H&M London-based Irish designer Simone Rocha is the next collaborator with H&M, with a collection launching March 11, comprising clothing for women, men and children—the first time Rocha has completed a collection for the entire family. Each category includes a full wardrobe. Also under the Simone Rocha × H&M banner are jewellery and pearl-embellished footwear. […]
After the events of January 6, Emily Ratajkowski and others point to the real dangers
Inez & Vinoodh/Kérastase Above: Emily Ratajkowski (centre) in a new promotion for Kérastase, as promoted on her Instagram. But it’s what she wrote on Twitter that’s far more on point with the events of January 6 in the US. When you have US friends on all sides of the political spectrum—greens, Democrats, Republicans, libertarians—you tend […]
Zalando, the online fashion and beauty retailer, released its holiday campaign, entitled We Will Hug Again, last month. New images featuring Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, Munroe Bergdorf, Stella Maxwell, Muslim Sisterhood (Lamisa Khan, Zeinab Salah and Sara Gulamali), and Rain Dove among others have been released to accompany the campaign. With […]
British Fashion Council announces the Fashion Awards 2020, with Beijing, Shanghai screenings
With the UK continuing to deal with the COVID-19 pandemic, the British Fashion Council’s Fashion Awards (formerly the British Fashion Awards) announced its 20 winners with a digital film première. The 30-minute film went live at www.fashionawards.com today and on YouTube on the BFC’s account, and was screened in selected cities, including Beijing and […]
Campari aligns itself with cutting-edge creators in latest digital campaign
Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’ As a brand that sees itself as visionary—it has played its part in the creation […]
