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Sarah Murdoch returns in ’10 Bonds campaign, with Elyse Taylor, Pania Rose


March 25, 2010/3.17

Bonds 2010 campaign
has released a new series of hipsters, with a tribute to its 1999 campaign featuring Sarah Murdoch.
   Murdoch returns in the 2010 campaign, alongside Elyse Taylor and Pania Rose.
   The Boy Fit hipster, its latest style, is meant to appeal ‘to girls who want a more relaxed look and feel, and some extra coverage. The strong “boyfriend” trend for next year makes this a must-have shape [for] your collection,’ says the company in a release.
   Bonds also says that there are enhancements to the classic design, with softer elastic and less bulk.
   English-born, Australian-raised Murdoch took her husband’s surname after their 1999 wedding, and during that year was more commonly credited as Sarah O’Hare. She became a face for the Bonds clothing range in 2002.
   Suggested price for the Boy Fit hipsters is NZ$15·99, with the full range beginning at NZ$10·99 at the Warehouse. For further stockist information in New Zealand, call (0800) 800-390. For Australian and New Zealand information online, visit

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Filed by Lucire staff

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