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Scandal in a bottle: the Body Shop breaks conventions with its Red Musk collection


News

January 19, 2015/23.56


The Body Shop’s first official release this year is sure to make its mark on 2015 with the introduction of the scandalous Red Musk collection. A fiery statement to kick-start the New Year will surely shake the foundations of convention and tradition. Following on from the classic 1981 White Musk collection, regarded as the first fragrance with man-made cruelty-free musk, the Body Shop’s latest release is set to challenge conventions by composing a feminine fragrance which men can wear, too.
   The malleability of this scent is immediately captured within the bottle itself. A classically rounded vessel with a minimalist stopper seduces the eye with a gradual blend of tones from black to a zesty red, to a deep orange ending with a clear finish. This visualization perfectly echoes the smouldering scent within. A blend of pepper, cinnamon and tobacco teases the senses with a subtle yet spicy aroma. The pepper immediately adds a sparkling dimension introducing a sensual bite, immediately followed with the sweet yet savoury notes of the cinnamon; finally, the tobacco amplifies a mysterious allure with a smoky finish.
   This suitable combination is unusual for a fragrance specifically for women and, as a result, challenges the tradition of men’s scent as well. The interchangeability of this musk provides a feminine edge whilst soothing the masculinity of the aromas, culminating in a dynamic scent that transcends the traditional label of unisex. The campaign stresses ‘No Flowers, Only Spices’ to emphasize the significance of not merely breaking the rules but making their own.
   This scent has been perfected throughout the collection including a body lotion, fragrance mist and body wash as well as the perfume. The collection will reach stores next week, on January 26. The sensual fragrance makes it the perfect gift for Valentine’s Day and the radical positioning and smouldering scent make it the ideal statement fragrance of 2015.—Elle Wright


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beauty / corporate social responsibility / environment / Lucire / New Zealand
Filed by Eleanor Wright

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