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It’s all about the eyes with the Body Shop’s latest releases


News

April 19, 2015/5.19


The Body Shop focuses on the eyes with its latest releases. It has launched two Matte Kajal eyeliners, in white and black. One complaint we often see at Lucire with kohl eyeliners is the difficult application, especially as some need three or four passes before getting any colour. The Body Shop’s Italian-made Matte Kajals—the Body Shop has opted for the Hindi term—don’t suffer from that problem: they are easy to apply and smudge, and enriched with Community Fair Trade beeswax from Cameroon. Each retails for NZ$25 and appear at the Body Shop’s New Zealand retail outlets and online from Monday, April 20.
   The Body Shop suggests that the white can come in handy to counteract redness and help make the eye look larger, and it can enhance eye-shadow colours. It can also be used under the brow, blending downards to create an eye-lift, while defining the brow.
   The look can be completed with the new Super Volume Mascara from the Body Shop, retailing at NZ$27·50. Like the Matte Kajals, the pigmentation is good and smudge-free, and stays on well during the day, though care is needed with the brush. The Body Shop adds that contact lens wearers won’t have any trouble with it. Knowing that it hasn’t been tested on animals is a huge bonus for our times, and it features Community Fair Trade marula oil from the Eudafano Women’s Cooperative in Namibia, an initiative that helps 1,750 women in the region.
   The company is also releasing its Velvet Gel Pen (NZ$19·95), Skinny Thin Felt Liner (NZ$22·95) and Bold Oversized Felt Liner (NZ$22·95).


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beauty / corporate social responsibility / London / Lucire / Paris / trend
Filed by Lucire staff

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