TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners
Above: A 2005 photograph of Paul Newman with ‘Paul’, an eight-year-old Victory Junction Gang camper, during the Las Vegas Champ Car 400. Among the Medinge Group’s Brands with a Conscience winners, announced today by the international branding think-tank, is TOMS Shoes, known for donating a pair to communities in need whenever one is bought. Annually, […]
H&M and Electrolux discuss CSR
I’ve been preaching corporate social responsibility (CSR) for many years—indeed, most of this century—which is probably why I was invited to the Medinge Group (though its name had not then been coined) many years back. Our first book, Beyond Branding, was a call to action for companies on transparency and integrity, and centred in many […]
New London footwear label is a trip
We like this idea: Above + Below London, a new footwear label, uses fabrics that have been reclaimed from London buses and Underground carriages from the 1950s through to the 1990s—with the permission of Transport for London. Some are rare and will likely take wearers back to an earlier era. Central St Martin’s graduate […]
Charlize Theron, UN Messenger of Peace
In the main part of our site today, photographs of and quotations from Charlize Theron as she is inducted by United Nations Secretary-General Ban Ki-moon as a Messenger of Peace, focusing on violence against women. As we reveal, this matter is very near and dear to Theron’s heart, and she has spent a great deal […]
Kevin Rudd’s stimulus package could be great for green
I congratulate Australian PM Kevin Rudd for announcing a A$6·2 billion stimulus package for the Australian car industry. And before you think I am going to go off talking cars again, this is about the environment—something that many Lucire readers care about with our UNEP connection. Australia has long innovated in the automotive industry […]
Payless collaborates with Summer Rayne Oakes on green footwear line
Payless ShoeSource has announced plans to launch the first affordable green footwear line due in stores early next year and that it has signed an agreement with Summer Rayne Oakes, Discovery Network’s Planet Green fashion and beauty expert, author of Style, Naturally: the Savvy Shopping Guide to Sustainable Fashion & Beauty (Chronicle Books, February 2009) […]
Tamara Ecclestone poses nearly naked for PETA campaign
On the Lucire site today, Croat-English TV presenter Tamara Ecclestone, daughter of Formula One boss Bernie Ecclestone, has posed nude (save for a chequered flag) for PETA’s campaign featuring celebrities who would “rather go naked than wear fur”. Head over to the PETA blog for a video taken on the day of the shoot featuring […]
The Wallace & Gromit Children’s Foundation needs your help
I received an email from my friend Luke Nicholson, who is a Medinge Group member. Without going into the details, the Wallace & Gromit Children’s Foundation needs help. Ideally, the help of a large corporate sponsor who sees the potential of not only doing a good deed, but sees the bene?t of aligning itself with the […]
Global brands will emerge from the financial crisis
Now that the debate between Gov. Sarah Palin and Sen. Joe Biden is over, the news is swinging back on to the discussions of the $700 billion proposed bailout by the US Government for its troubled finance firms. On Reuter today, experts are discussing whether this bailout signals the end of the US’s soft power. […]
Folks, I have had to turn down, in the interests of balance, an advertising campaign from the Obama for America people. This is not the ?rst time we have had to opt out of advertising, no matter how much money was on offer. (Interestingly, it is usually the Democrats who are keen to advertise online; even […]
