Patrick Dempsey the new face of Versace
Patrick Dempsey of Grey’s Anatomy—let’s also not forget Loverboy and Meatballs III—is the new face of Versace’s men’s line, according to the fashion house. Donatella Versace said to the press, ‘He has that confidence, completely comfortable in his own skin, that is so attractive.’ Mr Dempsey’s campaign has already been shot by Mario Testino and […]
Roberto Cavalli and H&M: the trans-Atlantic party season
You’ve seen the video (which has been on the Lucire home page since late October), now read the article: a little more news of Roberto Cavalli and H&M’s collaboration and the parties they had in Roma and New York to kick it off. We hesitate linking the video in too many places, since it […]
The folly of geo-targeting in a world of global brands
In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone. Somewhere this century, advertising decided to take a backward step, […]
From the Murdoch Press today, reporting from Milano. THE catwalk waif may be losing her sway. Miuccia Prada, the most-watched trendsetter in the fashion world, has signalled a move to curvier models by choosing a busty mannequin to parade a new sweater on the Milan runway where before she had stuck almost exclusively to stick-thin […]
