Britney Spears turns her image around, as predicted
Above: Britney Spears in a Hidden Fantasy print advertisement for Elizabeth Arden. Who would have guessed, when we published our piece, ‘Rescuing the Britney Spears Image’ in March last year, that the singer’s negative image could be overturned so substantially by January 2009? Since March 2008, Spears has made a proper comeback—despite continuing bad […]
TOMS Shoes, Rag-bag, Paul Newman among Medinge Brands with a Conscience winners
Above: A 2005 photograph of Paul Newman with ‘Paul’, an eight-year-old Victory Junction Gang camper, during the Las Vegas Champ Car 400. Among the Medinge Group’s Brands with a Conscience winners, announced today by the international branding think-tank, is TOMS Shoes, known for donating a pair to communities in need whenever one is bought. Annually, […]
H&M and Electrolux discuss CSR
I’ve been preaching corporate social responsibility (CSR) for many years—indeed, most of this century—which is probably why I was invited to the Medinge Group (though its name had not then been coined) many years back. Our first book, Beyond Branding, was a call to action for companies on transparency and integrity, and centred in many […]
Mini has revealed its new convertible, based on the latest platform. Earlier this year, Lucire tested the Clubman estate, which we dubbed a fashion item for the RAV4 crowd turning away from SUVs because of their negative image in 2008. The cabriolet should equally be a winner for BMW and Mini, especially with new engines, […]
E! says Karolína Kurková is world’s sexiest woman
Above: Karolína Kurková in La Perla, as featured in Lucire in 2001. E! Entertainment Television has named Karolína Kurková as the world’s sexiest woman for 2008. Model Bar Rafaeli and actress Angelina Jolie took second and third places. Rounding off the top 10 were Gisèle Bündchen, Scarlett Johansson, Adriana Lima, Heidi Klum, Penélope […]
Fabulous sexagenarians: Jaclyn Smith, Olivia Newton-John
There’s a lot of talk about supermodels such as Elle Macpherson and Claudia Schiffer continuing to model and scoring new campaigns, not to mention Vogue Paris’s new Cindy Crawford shoot, but the media haven’t really noticed celebrities in their 60s contributing to the Zeitgeist this year. On TV screens in many countries is Olivia […]
Claudia Schiffer to front YSL’s spring ’09 campaign
We’re hearing that Claudia Schiffer will replace Naomi Campbell for Yves Saint Laurent’s spring–summer 2009 campaign. Schiffer has also shot for Dolce & Gabbana and Salvatore Ferragamo for that season. Women’s Wear Daily reports that the YSL campaign was photographed by Inez van Lamsweerde and Vinoodh Matadib. Other media will no doubt seize upon […]
Celebrating the US presidential election
It’s no surprise that some celebrities ranging from Peter Fonda to Heidi Montag got out in anticipation of an Obama win in the US presidential elections last night, and US west coast editor Elyse Glickman and correspondent Leyla Messian were out to cover them. While in most elections, people would stay at home, we noted […]
Barack Obama is president-elect: now what?
Earlier this year, I held out great hope for Sen. Barack Obama amongst attacks from Sen. Hillary Clinton. I felt some of the attacks were racist. And in a multicultural United States, there was no room for that. The same motive saw me pointing out that there were elements about the free ride that the […]
Bond and feminism: our preview of Quantum of Solace
Olga Kurylenko as Camille, entering Medrano’s suite at Perla De Las Dunas, Bolivia, in Eon Productions’ Quantum of Solace. Photographed by Karen Ballard. With the worldwide première of the new James Bond ?lm, Quantum of Solace, almost upon us, we decided to run an article originally destined for the print edition of Lucire online today. […]
