Lucire
The global fashion magazine May 16, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Jaden Smith, New Balance launch 574 made from surplus materials

September 17, 2021/10.04

Actor and musician Jaden Smith has teamed up again with New Balance, creating the Jaden 574, made from surplus materials, demonstrating the company’s commitment to sustainability.    The silhouette will retail from 10 a.m. on September 17, 2021, at NZ$200, available at newbalance.co.nz.    The upper comprises 73 per cent surplus materials, 9 per cent […]

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Reebok partners with National Geographic on new collection

September 9, 2021/14.20

Reebok has partnered with National Geographic on a collection, which will retail from September 23, 10 a.m. US EST at reebok.com/national_geographic, with Unlocked members getting early access from September 16.    The designs are inspired by National Geographic’s stories, and the range spans footwear for the entire family, including kids’ silhouettes that begin from US$50. […]

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Chiara Ferragni is Hublot’s newest brand ambassador

/11.51

Influencer and blogger Chiara Ferragni is the new ambassador for Hublot, joining Pelé, Novak Djoković, Dina Asher-Smith, Usain Bolt, and three Michelin-star chef Clare Smyth.    Ferragni came to prominence 12 years ago with her blog, The Blonde Salad, and became one of the most influential fashion bloggers in the world. She created a fashion […]

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New Balance–Casablanca collaboration, XC-72, on sale in New Zealand from August 28

August 26, 2021/12.51

If New Balance is right, then we’re in for an era of retrofuturism, as the brand releases its XC-72 in collaboration with Casablanca.    The XC-72 is part of New Balance’s Shifted collection, complementing the 237 and 327 styles, and intentionally calls on the 1970s for inspiration. Product manager Alana Burton says the XC-72 ‘describes […]

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MoEa launches sustainable sneakers made from fruits and plants

August 1, 2021/13.16

We can see MoEa’s bio-based sustainable sneakers, made from fruits and plants, being the next big thing in footwear. Fully vegan, fully recyclable, PETA-audited and approved, and handcrafted in Porto, Portugal, each MoEa pair is made from one fruit and one plant that have been turned into wearable materials.    The first batch comprises designs […]

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Piki Poma creates sustainable fashion made from innovative recycled fibre

July 24, 2021/12.02

Sisters Mirna Litović and Ida Babić have created their sustainable label, Piki Poma, with a skirt, two dresses and a scarf made from Repreve, a 100 per cent recycled fibre made from transformed PET plastic bottles.    The Baal skirt, Fabela slip-on dress, Tago tunic–dress and Momi scarf have a textured, crushed, and pleated appearance. […]

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