Lucire
The global fashion magazine May 20, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Bulova Accutron creatives, with Sir Richard Branson, shown

June 10, 2011/0.28

At the recent BaselWorld 2011 watch and jewellery show, fine watchmakers Bulova Accutron announced Sir Richard Branson as their brand ambassador. Sir Richard’s appointment is part of a company growth strategy for Bulova, which follows the opening of four new divisions in the last year.    As a highly recognized global innovator and entrepreneur, Sir […]

Read more



Gucci helps with Grammy musical archives’ preservation efforts

March 27, 2011/8.42

The Image Gate/Getty Images for Gucci Gucci celebrated its partnership with the Recording Academy at Baselworld by showing off its Grammy timepiece and jewellery collection, and announcing a preservation project being handled by the Grammy Museum.    Announced last October, the partnership sees Gucci supporting the Academy and, notably, this latest venture.    Recently unearthed […]

Read more



Leonardo DiCaprio highlights TAG Heuer’s climate change efforts

March 19, 2010/11.09

From top Tesla’s Elon Musk, TAG Heuer CEO Jean-Christophe Babin and Leonardo DiCaprio. Leonardo DiCaprio and J.-C. Babin with the Grand Carrera Pendulum concept watch. Leonardo DiCaprio, J.-C. Babin and TAG Heuer honorary chairman Jack Heuer. The unique TAG Heuer Tesla Roadster. Actor Leonardo DiCaprio spoke highly of TAG Heuer’s social responsibility in fighting climate […]

Read more



Linde Werdelin shows its Oktopus Tattoo model

March 18, 2010/22.46

Watchmaker Linde Werdelin has shown its Oktopus Tattoo model. The name is not a fancy marketing moniker, but something more literal: the new model, unveiled this week at BaselWorld 2010, features an octopus design by Danish tattoo artist Henning Jensen.    The steel case features the engraving. The 18 facets had to be treated separately, […]

Read more