Actor Leonardo DiCaprio spoke highly of TAG Heuer’s social responsibility in ﬁghting climate change at an event in Basel, earlier this week at the BaselWorld shows.
TAG Heuer, supporting the NRDC and Green Cross International, launched what it called the Odyssey of Pioneers, a travelling roadshow promoting its timepieces between March and October this year.
Tesla Motors is supporting the promotion, with a special edition of its Roadster. The TAG Heuer Tesla Roadster led the roadshow, which departed from Basel at dawn today.
The Odyssey is planned to be the ﬁrst round-the-world tour by a zero-emission sports car.
DiCaprio said TAG Heuer has a ‘global mission … to protect our planet.’ He commended the company for its donations to NRDC and Green Cross International which, he says, are part of the company’s business model.
He made his support for President Barack Obama publicly known, calling him a leader who understands the necessity of a ‘green revolution’.
At the event, as part of its 150th anniversary, TAG Heuer launched the Grand Carrera Pendulum concept watch, which is the ﬁrst watch without a hairspring, replacing it with magnetic ﬁelds. Over 600 people attended the celebration.