Lucire
The global fashion magazine May 1, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Adidas unveils spring ’11 TechFit, with help from the Staatsballett Berlin

November 14, 2010/2.58

Ballet must be in the Zeitgeist. Adidas has unveiled its spring–summer 2011 TechFit shoe collection with help from its local ballet, the Staatsballett Berlin, which features Adidas ambassador Alessandra Pasquali.    The collection was unveiled at Berlin’s Stadtbad Oderberger with ballerinas from the Staatsballett.    It had been developed with the Staatsballet, meeting the athletic […]

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Giorgio Armani dresses di Caprio, Scorsese for Shutter Island premières

February 15, 2010/16.03

Giorgio Armani has dressed Martin Scorsese and Leonardo di Caprio for the première of Shutter Island at the Berlinale, the 60th Berlin International Film Festival, the company has announced.    The company is a key sponsor of the New York première of the movie, with Armani’s niece, Roberta Armani, attending.    The cocktail party for […]

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Trio creates hair for Michalsky Style Nite

January 26, 2010/23.30

Above, from top The venue at the Friedrichstadt Palast, Berlin. The Trio Style Nite team. On the stage. Below Trio creative director Reinhard Olschowsky. While we did not attend Berlin Fashion Week, we did get some images courtesy of Trio Hair & Company.    Last Friday, to conclude Berlin Fashion Week, Michalsky held his Style […]

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Elle Macpherson Intimates enters continental European market

November 16, 2009/0.21

Just shy of its 20th anniversary, Elle Macpherson Intimates has announced its entry into the continental European market with a launch in Berlin last Thursday.    The spring–summer 2010 collection was displayed at the Galerie Morgen, with supermodel Elle Macpherson herself, as the creative director of her brand, present.    ‘The reaction to the launch […]

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Mini E christens power-point for electric cars in Berlin

February 23, 2009/10.43

Another video that came during New York Fashion Week, but which we didn’t want to run as it would have got lost: the Mini E christening an electricity charging-point for cars in Berlin, Germany. For those who feel that plug-in electric cars would be problematic when they run out of juice, BMW and Vattenfall answer […]

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