Stefania d’Alessandro Luisa Via Roma, styled LuisaViaRoma, is a familiar sight to the fashion scene: it’s one of the biggest international concept stores in Firenze and its history goes back to 1930. With Bugatti having extended its brand into lifestyle, using founder Ettore Bugatti’s name for its collection, Luisa Via Roma is an ideal […]
News in brief: Lands’ End Sport launches three lines; Jane Iredale quad bronzers redesigned
Lands’ End has extended its brand into a Sport line, which the company says is in line with its founder Gary Comer’s ethos. Comer had invested in developing the Comer Center in Dodgeville, Wisc. in 1989 to promote employee health and wellness. Lands’ End Sport includes surf, performance and athletic collections for men and […]
In one of the unlikeliest brand extensions, Sanrio has launched the Hello Kitty Men collection for autumn–winter 2015–16. Announced two years ago to commemorate Hello Kitty’s 40th anniversary, the brand has now collaborated with six Tokyo men’s brands—Undercover, Sise, Jam Home Made, Dresscamp, Patchy Cake Eater and Yoshio Kubo—to show that it’s a trendy choice […]
Ikea extends itself into fashion: you read it here first last year
Ikea September 29’s Ikea Fashion Show at Moda di Milano (hashtagged both #IKEAfashion and #IKEAtemporary) showcased work from two designers who collaborated with the Swedish-founded furniture conglomerate. ‘With a number of new collections that have been developed in collaboration with fashion designers, Ikea is stepping into new territory—one from which we can learn a […]
Ikea will move into fashion next, predicts Swedish author Stefan Engeseth
Swedish author and business thinker Stefan Engeseth predicts that Ikea’s next move will be into the world of fashion. Engeseth says that Ikea’s expertise lends itself easily to the world of apparel. ‘Fashion is an expression of how to package and sell design,’ he says. He believes that fashion is in a repetitive […]
Ralph Lauren has been shifting its €22,000 crocodile skin Ricky bags at an event at its Amsterdam store, and gifted one of them to the Netherlands Museum of Bags and Purses. The bag, says the Museum, is regarded as an icon, on a par with the Hermès Birkin and the Chanel 2.55. The company also […]
Bugatti shows menswear and accessories for autumn–winter 2014–15 at exclusive event
Vittorio Zunino Celotto/Getty Images Bugatti, Volkswagen AG’s most exclusive brand with its heritage in Alsace, has extended into menswear at the autumn–winter 2014–15 Milano shows, as part of what it calls its Lifestyle Brand project. The “blue carpet” event on Friday was held at Casa Manzoni, the home of the nineteenth-century poet Alessandro Manzoni, […]
Fashion mæstro Karl Lagerfeld himself launched an exclusive, dedicated space for his brand at Selfridges on Tuesday, featuring two of his collections: Karl Man + Woman and the premium line, Karl Lagerfeld Paris Man. Selfridges will also feature Team Karl, a third, capsule collection commemorating the London Olympics. The pop-up store is on the […]
Christian Louboutin to extend its brand into beauty as JV announced
Christian Louboutin will extend its brand into beauty, it was announced today, in a joint venture with Batallure Beauty LLC. Batallure is a brand and business-development company that has a number of clients including Abercrombie & Fitch, Macy’s, and Sephora. The plan is to take the iconic shoe brand into the luxury beauty […]
Pirelli showcases its latest fashion alongside winter tyres at sub-zero event
Pirelli held its Snow on Board event at the Igora Park skidrome north of St Petersburg earlier today, showing off not just its tyres, but its latest snowboard developed with Burton, and its new-season Pzero fashion items. On board were F1 driver Vitalij Petrov, and Russian models Eugenia Volodina (who featured in the 2005 Pirelli […]
