Lucire
The global fashion magazine November 15, 2025 
Hyde Beach by Campari at the Festival de Cannes, at the Croisette. Image shows the Campari logotype on a sign at Cannes.

Campari aligns itself with cutting-edge creators in latest digital campaign

October 6, 2020/11.12

Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’    As a brand that sees itself as visionary—it has played its part in the creation […]

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Sponsored video: Appleton Estate’s Jamaican tradition is assured

August 6, 2015/15.07

The Caribbean is most closely associated with rum when it comes to alcohol, and Appleton Estate is arguably the brand that rum lovers will think of when Jamaica comes up. Now part of Campari, Appleton Estate’s history goes back to the dawn of rum itself, to 1655 when the British captured the islands from the […]

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Eva Green previews her Campari 2015 calendar appearance: video and photos

July 10, 2014/14.13

Francesco Pizzo French actress Eva Green is the face of the 2015 Campari calendar, entitled Mythology Mixology. Campari is teasing the calendar with behind-the-scenes images and a video, featuring Green, announcing the project.    This 16th edition has been photographed by Julia Fullerton-Batten, an acclaimed fine art photographer, and the first female who has shot […]

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