Lucire
The global fashion magazine April 29, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Campari aligns itself with cutting-edge creators in latest digital campaign

October 6, 2020/11.12

Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’    As a brand that sees itself as visionary—it has played its part in the creation […]

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Sponsored video: Appleton Estate’s Jamaican tradition is assured

August 6, 2015/15.07

The Caribbean is most closely associated with rum when it comes to alcohol, and Appleton Estate is arguably the brand that rum lovers will think of when Jamaica comes up. Now part of Campari, Appleton Estate’s history goes back to the dawn of rum itself, to 1655 when the British captured the islands from the […]

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Eva Green previews her Campari 2015 calendar appearance: video and photos

July 10, 2014/14.13

Francesco Pizzo French actress Eva Green is the face of the 2015 Campari calendar, entitled Mythology Mixology. Campari is teasing the calendar with behind-the-scenes images and a video, featuring Green, announcing the project.    This 16th edition has been photographed by Julia Fullerton-Batten, an acclaimed fine art photographer, and the first female who has shot […]

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Campari releases ’12 calendar images, starring Milla Jovovich, photographed by Dimitri Daniloff

October 27, 2011/14.22

Dimitri Daniloff Above Milla Jovovich wears dress by Yann Weber, glitter shoes by Walter Steiger, and Panache necklace and pony cuff bracelet by Swarovski. Dimitri Daniloff Above Milla Jovovich wears feather dress by Izmaylova and white gold and diamond ring by Vhernier. Campari has released its 2012 calendar images, starring actress Milla Jovovich, and photographed […]

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Olga Kurylenko models for 2010 Campari calendar: behind the scenes

July 22, 2009/14.49

We will have more shots of Olga Kurylenko (Quantum of Solace) modelling the 2010 Campari calendar shortly, but to whet your appetite, here are some of the making-of as it took place in Milano. Filippo Mutani is the photographer of these behind-the-scenes shots, while Simone Nervi is doing the honours for the actual calendar. Emily […]

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On the red carpet with Jessica Alba

December 4, 2008/8.41

Above: Cash Warren and Jessica Alba, and Campari CEO Bob Kunze-Concewitz. (Getty Images photograph.) We’ve a few more shots from the December 2 launch of Jessica Alba’s calendar for Campari, held at la Permanente in Milano, Italy. Surf over to the main part of the site here. The story on the calendar, plus a few […]

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