Lucire
The global fashion magazine May 17, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Rolls-Royce Ghost promises impeccable dynamics

June 11, 2009/8.58

A “small” Rolls-Royce, the Ghost, will join the über-luxury Phantom model later this year. Rolls-Royce Motors says the new model, which takes its name from the Silver Ghost of the early twentieth century, will have exceptional ride and handling. ‘The car’s state-of-the-art chassis uses a four-corner air suspension system and multi-link aluminium front and rear […]

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Mini United celebrates 50 years of an icon

May 27, 2009/14.07

Last weekend, 25,000 enthusiasts from over 40 countries attended the Mini United Festival at Silverstone to celebrate the 50th anniversary of an automotive icon. It’s hard to believe that the Mini celebrates its 50th anniversary this year, having cemented itself as one of the 20th century’s most significant cars and a style icon in its […]

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Mini celebrates 50th with unique model dedicated to George Harrison

May 15, 2009/11.05

Mini celebrates its 50th birthday this weekend at Silverstone, England. It has come up with a fresh interpretation of George Harrison’s extravagant original Mini to coincide with the event, using the latest R55 model as its base.    The one-off model will be presented to Harrison’s widow, Olivia, at the Mini United event. She will […]

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BMW gives X5 and X6 the M treatment

April 8, 2009/4.59

When Hummer is the least fashionable brand on the planet, other SUV manufacturers can take one of two directions: trim down and look responsible, or go sporty and offer those who don’t mind poorer mpg figures a real alternative. BMW has taken the latter.    The München-based company couldn’t exactly stop its model plans, and […]

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GM’s next step should be brand rationality

March 30, 2009/11.06

[Cross-posted] Rick Wagoner has become the casualty of the American car industry’s finger-pointing with his resignation today, his hand forced by the Obama administration.    The press has centred on this rather than explore the union’s role in the industry’s difficulties. For those of us old enough to remember it, it all smacks a bit […]

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Tata Nano launched in Mumbai

March 23, 2009/23.22

As promised, we have video from the commercial launch of the Tata Nano, featuring chairman of the Tata Group, Ratan Tata, and various team members at Tata Motors. While many people spoke, we have singled out both Mr Tata and Mr Rajiv Dube, President of Passenger Cars at Tata Motors, who dealt with the topic […]

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Tata Nano’s significance reaches far beyond India’s shores

/11.02

This morning at our New Zealand bureau, we received a news advisory about the launch of the Tata Nano in Mumbai today.    We expect to have coverage of the launch by this time tomorrow.    The Nano, which we covered excitedly in Lucire in January 2008, represents a positive step for the Indian motor […]

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Renault launches Laguna 3 ad campaign with Eric Cantona

/10.18

Renault has launched a campaign for the Laguna 3 with former Manchester United football player Eric Cantona, using humour and targeting the internet as well as conventional media.    Called Le rencontre (The Encounter), the commercial is irreverent but manages to show the Laguna in a quality light.    The campaign breaks today in France […]

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Lucire TV: Mini John Cooper Works tested

March 19, 2009/3.15

Yes, we know the title card needs a bit of tweaking, but Steve, our video editor–producer, is stuck in jury duty. But do enjoy our Mini John Cooper Works road test—you can catch the same in the next print edition and online here later today. Our photographs for the article, by Tanya Sooksombatisatian, were wonderful—we’ve […]

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Chevrolet shows off its 2010 Camaro

March 17, 2009/11.47

Here are some of the first videos of the 2010 Chevrolet Camaro, a new American sports car based on the platform of the Holden Commodore. The R&D team was jointly Australian and American—Aussies arguably have a better grasp of engineering modern, full-size, rear-drive platforms—but the styling is unashamedly American, inspired by the original 1960s’ Camaros. […]

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