Lucire
The global fashion magazine May 4, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Alessandra Ambrósio and daughter Anja front Jordache’s autumn–winter 2017–18 campaign

September 5, 2017/22.46

Cass Bird Alessandra Ambrósio and her nine-year-old daughter, Anja Ambrósio Mazur, together front Jordache’s women’s and girls’ collections, the first mother–daughter duo to do so. The campaign has been shot by Cass Bird, styled by Kate Young, and art-directed by PSA Creative, and breaks in mid-September.    With its 40th anniversary in 2018, the company […]

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Miss Indiana USA 2014, Mekayla Diehl, models Yummie by Heather Thomson shapewear

July 9, 2014/8.20

Miss Indiana USA 2014, Mekayla Diehl, is the face of the Yummie by Heather Thomson, a shapewear and activewear brand based in New York.    Heather Thomson, the founder and chief creative officer of Yummie by Heather Thomson, was drawn to Diehl for her confidence, and hired her to model the company’s fall–holiday 2014 collection […]

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New Zealand Fashion Week autumn–winter 2014, day one: a quality start—it surreal thing

September 3, 2013/15.37

Twenty-Seven Names Matthew Beveridge/Matthew Beveridge Photography Opening New Zealand Fashion Week this year was Wellington brand Twenty-Seven Names with its brand of kitschy cool ’90s nostalgia. From the opening bars of a Mariah Carey song through to the casual coolness that their clothes have come to epitomize, designers Anjali Stewart and Rachel Easting looked towards […]

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7 for All Mankind to début sexy spring ’12 campaign, directed by James Franco

February 10, 2012/9.53

Californian denim brand 7 for All Mankind will launch its spring 2012 campaign, created by James Franco (Rise of the Planet of the Apes) and the company’s agency Lipman.    The multimedia campaign features a teaser, shot from Franco’s point of view, followed by numerous print and online visuals, and a full-length feature film to […]

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Gap releases online campaign for 1969 denim line

August 1, 2011/12.26

Gap’s 1969: LA and Beyond fall 2011 campaign has cast real people, and will be based primarily online, with national magazines and point-of-sale media as supporting media, says the company.    Gap’s 1969 studio, creating the company’s denim line, is the first to get a treatment by the company’s marketing department to highlight ‘what’s different […]

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Our updates: Irina Shayk models John John Denim’s winter ’11

March 15, 2011/8.36

Stuart Shining We’ve seen these images released last week from John John Denim, as modelled by WAG and this year’s Sports Illustrated Swimsuit Issue cover girl Irina Shayk, reported elsewhere as part of the company’s spring–summer 2011 range.    We’ve checked with the company and, in fact, these are from its autumn–winter 2011 catalogue—but, of […]

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Arnsdorf, RAFW spring–summer 2009–10

April 28, 2009/1.47

Again I’m in second-to-front row, with a goody bag, at Arnsdorf. I look behind me this time, expecting this show to also be a mish-mash of hierarchy, but no, only the front two rows have the bags. I put on my dark glasses and pretend that I’m famous too.    Oh oh oh, crop tops […]

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