Sui He tapped as Elizabeth Arden’s newest ambassador
Model and actress Sui He (何穗) has been named Elizabeth Arden’s newest ambassador. Hailing from China, where she established her modelling career after winning a competition at age 17, He went on to become the first Asian model to open a US designer show (Ralph Lauren, fall–winter 2011–12) and the second model of Chinese […]
Fashion design legend Oscar de la Renta passes away
Above The image of Oscar de la Renta used by his company today to signal his passing. Oscar de la Renta has passed away at his home in Kent, Conn., aged 82 after a six-year battle with cancer, his family has confirmed. De la Renta had only appointed his successor, Peter Copping, earlier this […]
Taylor Swift is music industry’s biggest earner, says Billboard
Royal Caribbean Above Taylor Swift performing on Allure of the Seas, last year. Swift, the biggest earner in music in 2011 in the US, got to the top slot through sales, royalties and touring. Below left Swift’s highly successful Speak Now album. Billboard has put 22-year-old country star Taylor Swift in top spot as the […]
Step into a season blooming with fun, flirty, sophisticated shades from Elizabeth Arden
Even though the Southern Hemisphere may still be in the depths of winter, Elizabeth Arden is offering up a gorgeous new range of bronzing powders and make-up, something to look forward to when summer rolls around. Following the success of the Pure Finish Mineral Foundation, it has now created an innovative range themed Bronze in […]
Elizabeth Arden, Neve Campbell, Courteney Cox, Vanessa Hudgens pay tribute to Dame Elizabeth Taylor
Elizabeth Arden, which licensed Dame Elizabeth Taylor’s name and likeness for its fragrances, has issued a statement on the actress’s passing. ‘It is with deep sadness that we learned of the passing of Elizabeth Taylor, the legendary actress, activist and businesswoman. As her business partner in the fragrance industry, we have held her in […]
Elizabeth Arden signs Taylor Swift; fragrance to début fall ’11
Elizabeth Arden, which already develops fragrances to be sold with the likeness and endorsement of Britney Spears, Mariah Carey and Elizabeth Taylor, signed country-singing sensation Taylor Swift on Monday. ‘The license agreement includes the development, marketing, and distribution of fragrances and ancillary products. The first fragrance will debut in prestige retailers in North America […]
Claudia Schiffer is new face of Alberta Ferretti fragrance
The 1980s’ supermodels seem to be evergreen: Elizabeth Arden, Inc. sent us a release in French yesterday, saying that Claudia Schiffer will be the face of Alberta Ferretti’s first signature fragrance. The fragrance and the campaign will be released in the autumn. Creative Director Alex White collaborated with Alberta Ferretti on the concept […]
Viva La Juicy to launch March 23 in New Zealand
Elizabeth Arden will launch the Viva La Juicy fragrance in New Zealand, extending its Juicy Couture range. The new scent mixes mandarin orange, wild berries, honeysuckle, gardenia and creamy amber. On-sale is March 23, available in 50 and 100 ml bottles (NZ$110 and NZ$155). The line also includes Viva La Body Lotion, a delicious […]
Britney Spears turns her image around, as predicted
Above: Britney Spears in a Hidden Fantasy print advertisement for Elizabeth Arden. Who would have guessed, when we published our piece, ‘Rescuing the Britney Spears Image’ in March last year, that the singer’s negative image could be overturned so substantially by January 2009? Since March 2008, Spears has made a proper comeback—despite continuing bad […]
Rescuing the Britney Spears image
With all the negative attention that Britney Spears gets, is it a good time to be marketing her Believe fragrance? It’s what we’ve alluded to in our beauty article online today. We hope Ms Spears will get well—and that the paparazzi lay off her a little. Unfortunately, the Britney economy is worth hundreds of […]
