Lucire
The global fashion magazine May 2, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Zalando launches positive summer campaign preempting a post-COVID era

May 22, 2021/23.32

Zalando’s new summer 2021 campaign, Activists of Optimism, is yet another effort signalling hope as COVID-19 vaccines get rolled out among many countries. It aims to spread optimism, ‘through the simple act of making people smile,’ according to the retailer.    The campaign launches May 23, and comprises 22 videos of 15 seconds each, which […]

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In brief: Evesome’s summer ’21; the Cube handbag; and Bogner’s face masks

November 27, 2020/8.25

Summer fresh Evesome, the French boho chic label, has released its summer 2021 range, made of tweed, and 58 per cent cashmere, 42 per cent linen. Made in France, Eve de Rothiacob’s latest collection continues to use high-quality fabrics and luxury fibres, with each part made individually by hand. She says she is a fan […]

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Hailey Bieber, Miriam Leone, Emilia Schüle, Danny Lomas celebrate Calvin Klein at Berlin bash

November 21, 2019/9.47

Matthias Nareyek; Sebastian Reuter/Getty Images Hailey Bieber, née Baldwin, was the best known international celebrity attending Calvin Klein’s A Night of Music, Discovery and Celebration event on Wednesday, held at the iconic Musikbrauerei in the Prenzlauer Berg, Berlin.    The label created a multi-room installation to showcase its autumn–winter 2019–20 Jeans and Underwear collections. Each […]

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British Fashion Council expresses its fears over a no-deal Brexit

September 2, 2019/11.47

While British politicians continue to argue over Brexit, the British Fashion Council has warned of the dangers of a no-deal Brexit, in what this title believes is its first statement on the UK leaving the European Union.    While some who voted to leave are happy to do so at any cost, saying that the […]

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Hannah Ferguson in a Triumph-ant return, with spot aimed at new mothers

April 8, 2016/3.26

Hannah Ferguson returns in a sequel to Triumph’s earlier animated promotion, Find the One. Find the One, Again sees the Sports Illustrated Swimsuit model in both live and cartoon forms, this time following her character after giving birth to her first child.    Two new characters, Luna and Jade, make their début, with the premise […]

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The wonderment of Flow

February 24, 2015/12.46

There’s nothing like a carefully plated delicious meal that will get conversation started at the dinner table. Food generally brings families and friends together, and like food, fashion tends to gather hungry crowds just the same. A room full of thirsty appetites, whether desiring a glass of shiraz or craving a fresh take on classic […]

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