Lucire
The global fashion magazine April 27, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Calvin Klein releases Euphoria fragrance TVCs with Lara Stone

September 20, 2012/10.13

Calvin Klein has released the TV advertisements for Euphoria Calvin Klein, modelled by Lara Stone and directed by Fabien Baron of Baron & Baron.    The photographic images were first released in early September by Calvin Klein, photographed by Mert Alas and Marcus Piggott, and also directed by Baron.    The fragrance was launched in […]

Read more



Lara Stone’s new Euphoria Calvin Klein campaign imagery released

September 4, 2012/12.10

Mert Alas and Marcus Piggott Images of Lara Stone in the new global campaign for Euphoria Calvin Klein have been released by Coty, Inc., the company behind Calvin Klein Fragrances.    The campaign, which breaks in October 2012 publications, has been photographed by Mert Alas and Marcus Piggott. Both the print and TV campaigns were […]

Read more



Alexander Skarsgård announced as face of Encounter Calvin Klein, joined by Lara Stone

June 11, 2012/13.23

Steven Klein Calvin Klein has announced that heart-throb Alexander Skarsgård is the face of its new international advertising campaign for its latest fragrance, Encounter Calvin Klein for Men. He joins model Lara Stone, who is the face of Calvin Klein Collection, CK Calvin Klein and Calvin Klein Jeans, in the new campaign.    Alexander Skarsgård is […]

Read more



Madonna’s Truth or Dare fragrance commercial film revealed

March 29, 2012/22.45

Last November, we revealed that Madonna would release a Truth or Dare fragrance, and now the promotional video has come out on the eve of its April launch.    The advertisement shows the 53-year-old singer before a soft-focus lens, wearing lingerie, reminiscent of some of her earlier videos.    As with her coffee-table book Sex, […]

Read more



Calvin Klein extends CK One brand into colour cosmetics; Lara Stone leads campaign

February 25, 2012/7.44

Calvin Klein has unveiled its first campaign for CK One colour cosmetics, a range of 130 products extending the CK One sub-brand. The campaign débuts in March and stars Lara Stone, Ruby Aldridge, Herieth Paul, Abbey Lee Kershaw, Eliza Cummings, Fei Fei Sun, Ehren Dorsey, Viggo Janason and Yuri Pleskun.    Stone already features in […]

Read more



Madonna to release her first fragrance, Truth or Dare, in April 2012

November 4, 2011/15.23

Coty Prestige will produce a Madonna fragrance, dubbed Truth or Dare by Madonna, for launch in April 2012.    Macy’s will be the first to début the fragrance in the US, with global distribution following in May.    This is Madonna’s first fragrance. The pop icon told Women’s Wear Daily, ‘I have always been obsessed […]

Read more



CK One unveils global advertising campaign for spring ’11

February 23, 2011/9.21

Steven Meisel Calvin Klein, Coty (the fragrance licensee) and Warnaco (which runs Calvin Klein Underwear and licenses the brand for jeans and swimear) have unveiled the spring advertising campaign for CK One.    The campaign, created by Fabien Baron in cooperation with Calvin Klein’s internal ad team, breaks its teasers on February 23 globally, leading […]

Read more