Playboy has successfully managed brand extensions for decades, be they into other editions or into clothing. Two years ago, the company signed a deal with Coty to produce a men’s fragrance. It’s now releasing a women’s fragrance—but how do you link a very masculine brand to a female market? Cleverly, the marketers have seized […]
Playboy launches Play It scents for women into Australian market
November 21, 2010/11.27
