Zoë Saldaña models Calvin Klein’s latest underwear range
Mikael Jansson Calvin Klein has announced Zoë Saldaña (Star Trek, Avatar and the remake of Death at a Funeral) as the new face of its fall 2010 underwear collection. Shot by famed photographer Mikael Jansson, the ads feature Saldaña in a range of the new Calvin Klein Underwear Envy range. Saldana is excited […]
Mission Control adds to shapewear market
Mission Control aims to be an empowering brand in shapewear, with space-inspired graphics in their marketing to suit the image of an independent, decisive woman. The company says the apparel has hidden ‘control panels with sleek microfibre, power mesh, and lace, acting as body armour.’ Shapewear helps wearers sculpt and get definition to different […]
Elle Macpherson Intimates enters continental European market
Just shy of its 20th anniversary, Elle Macpherson Intimates has announced its entry into the continental European market with a launch in Berlin last Thursday. The spring–summer 2010 collection was displayed at the Galerie Morgen, with supermodel Elle Macpherson herself, as the creative director of her brand, present. ‘The reaction to the launch […]
