Calvin Klein has announced Zoë Saldana (Star Trek, Avatar and the remake of Death at a Funeral) as the new face of its fall 2010 underwear collection. Shot by famed photographer Mikael Jansson, the ads feature Saldana in a range of the new Calvin Klein Underwear Envy range.
Saldana is excited to be the new face of the campaign and excited with ‘being associated with such an iconic, globally recognized brand’. Saldana now joins a long list of beautiful women whose faces have graced the Calvin Klein advertisments.
The Envy range is the latest from the Calvin Klein Underwear division and is designed to feature a more revealing silhouette. The Calvin Klein bra now comes in three levels of coverage, each level designed with different cup, strap and band widths to be worn with varying garments. Bras range from the sleek and seductive, offering the most minimal of coverage (Level 1) to more a more fuller coverage and support (Level 3). Each bra offers the famous Calvin Klein level of comfort and ﬁt.
This is not the ﬁrst time that Saldana has had ties with the Calvin Klein label: she is often seen at red carpet events dressed in the classic designs of creative director Francisco Costa.—Sopheak Seng