Tony Duran, courtesy Candie’s
In line with earlier big names it has managed to secure such as Britney Spears, Iconix has announced that Vanessa Hudgens, the 22-year-old star of Disney’s High School Musical series, is the spokeswoman for Candie’s spring–summer 2011 line.
In a release, Hudgens says, ‘Ever since I saw Fergie do the ads for Candie’s, I fell in love. It’s such an honour to be a Candie’s girl.
‘We had a blast shooting the campaign. One of my favourite sets was using the diner countertop as a runway—it’s deﬁnitely not every day I get to do that.’
‘The campaign creative was inspired by Twitter with Vanessa offering fans behind the scenes-like photos and sound bites about each shot,’ says Dari Marder, chief marketing ofﬁcer for Iconix.
The campaign was shot at the Pink Motel in Sun Valley, California by photographer Tony Duran. It will break in March with print (notably Seventeen, Teen Vogue and Cosmopolitan), online, outdoor, point-of-sale and direct mail creative. Hudgens will Tweet from Candie’s Twitter page, while Facebook users can become fans at www.facebook.com/candies.
Candie’s is sold exclusively at Kohl’s.