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Storm opens Wellington store


August 11, 2010/12.04

Storm Wellington opening
Storm Wellington opening
Storm Wellington opening
Storm Wellington opening
Storm Wellington opening
Sopheak Seng

Wellington women can now rejoice as Storm has opened up its seventh shop right here in the capital.
   The opening brought out a who’s who of Wellington fashion glitterati and was a thoroughly enjoyable night. Guests were served pinot noir and sauvignon blanc by Soho and nibbles from Simply Food.
   The new store, on 45–53 Willis Street, is an airy and very light-filled store featuring steel lattice work for railings and exposed concrete and bricks, which brings a nice, warm touch. The look is sleek and minimalist, to match the clothes.
   The Storm label, which was started by Deborah Caldwell, was designed to be a happy medium between high fashion and chain stores. She has succeeded in following through with this, if seven stores throughout New Zealand is anything to go by.
   Storm enables women to be fashion-forward, stylish and up-to-date without the scary designer price tag. Small product runs and Storm-exclusive prints avoid any double dress disasters.
   Spring–summer 2010–11, which is currently available, keeps with the Storm æsthetic of soft, feminine lines mixed with masculine tailoring.
   Strong shouldered jackets can be paired back with floaty draped silk dresses, while gorgeous layered skirts and dresses in the finest silks can be matched with cuffed shorts, or, if you dare, a beautiful harem trouser with tie waist detailing.
   The Wellington store also stocks jewellery by NZ Mint and Dyrberg/Kern.—Sopheak Seng

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Filed by Sopheak Seng

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