DeNada had its launch of its spring–summer 2010–11 collection with an informal in-house styling session last Friday at its ﬂagship Wellington store. This was a lovely way of introducing the spring–summer 2010–11 collection as it gave customers a way of connecting with the clothes on a more personal level, as designer Nada Piątek explained each garment in the collection and gave styling pointers.
DeNada, having started in Wellington’s Fashion Incubator, has grown to become a widely popular label amongst those who appreciate quirky, stylish and comfortable clothes.
Known for its use of colour, texture and prints, it was exciting to see the brand still remaining true to its roots. This season’s collection had a very strong Japanese inﬂuence, and was inspired by the dynamism of nature and the cycle of life. Strong structured elements mixed with soft, ﬂowing lines create a beautiful harmony for the wearer.
Quirky asymmetrical cut jackets with metallic panels were an interesting interpretation on business attire, while kimono-sleeved tops and dresses came in beautiful colours of aqua, lime and ﬁre red. Light-as-a-feather silks and lovely soft knits featured well in the collection with most pieces coming in a variety of colours.
DeNada has always had a strong focus on its loyal customer and always listened to what they require. This collection was a celebration of that, as most pieces had been inﬂuenced by customer feedback.—Sopheak Seng