Lucire
The global fashion magazine May 14, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Chanel unveils Jean-Pierre Jeunet-directed promo starring Audrey Tautou

May 5, 2009/11.40

Chanel’s latest No. 5 TVC, starring Audrey Tautou and directed by Jean-Pierre Jeunet, finally débuted this month (fittingly, on the fifth day of the fifth month). We think it’s one of the most stylish promotions ever filmed. Filming locations include a railway station in Nice and on the Bosphorus in İstanbul. You may also like […]

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Ashes to Ashes is back

April 2, 2009/9.15

Further to our earlier post about the second series of Ashes to Ashes, here’s the trailer, released yesterday.    The 1980s, or at least this fictional version of it, doesn’t look much like where we are at, with its bright colours—we are trying to shed ourselves of 1970s’ dreariness. Though the autumn 2009 collections indicate […]

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Renault launches Laguna 3 ad campaign with Eric Cantona

March 23, 2009/10.18

Renault has launched a campaign for the Laguna 3 with former Manchester United football player Eric Cantona, using humour and targeting the internet as well as conventional media.    Called Le rencontre (The Encounter), the commercial is irreverent but manages to show the Laguna in a quality light.    The campaign breaks today in France […]

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Insight about the Honda Insight

March 21, 2009/9.46

Above: The 2000 Honda Insight for the US market.   [Cross-posted] I get a bit bored of the media—this includes The New York Times today quoting ‘analysts’—saying that the Honda Insight (which got way better mileage than the Toyota Prius, and which was on sale in the US before the Prius) did not succeed because […]

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Ray-Ban celebrates Clubmaster at Bowery Ballroom

December 12, 2008/5.25

Ray-Ban has been celebrating its Clubmaster style, originally launched in 1986 and inspired by the lifestyle of the 1950s and 1960s, at New York’s Bowery Ballroom. Celebrities attending included Maggie Gyllenhaal, Blake Lively, Diane Kruger, Joshua Jackson, Ed Westwick, Kevin Bacon, Robert Buckley and Charlotte Ronson. Black Kids, Ipso-Facto and White Williams performed, with a […]

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On the red carpet with Jessica Alba

December 4, 2008/8.41

Above: Cash Warren and Jessica Alba, and Campari CEO Bob Kunze-Concewitz. (Getty Images photograph.) We’ve a few more shots from the December 2 launch of Jessica Alba’s calendar for Campari, held at la Permanente in Milano, Italy. Surf over to the main part of the site here. The story on the calendar, plus a few […]

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Jessica Alba’s in the red spirit

December 3, 2008/11.17

Campari launched its 2009 calendar, starring Jessica Alba, at a celebrity event in Milano yesterday. We’ve featured a few of Mario Testino’s stunning images from the calendar, with Alba promoting the red spirit in each one, some subtly, some less so (with the Campari bottle being quite noticeable). Also noticeable: make-up has been getting a […]

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Michael Caine is London’s favourite Londoner

November 29, 2008/1.02

In an effort to get tourist numbers up, Britain’s Visit London campaign, in association with Virgin Atlantic, has presented an award to actor Michael Caine—Sir Maurice Micklewhite—for being London’s Favourite Londoner. The award was voted on by fellow Londoners and is one of fourteen Visit London awards that are presented. The awards are now in […]

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Do US automakers deserve a bailout?

November 19, 2008/12.29

[Excerpted; full post here] Today at the Vista Group luncheon, we’ll be discussing the US auto industry’s desire for a government bailout. My view: of course it’ll be great to protect US manufacturing jobs, since the situation is not of the plant workers’ doing. As mentioned in one of my papers, ‘Saving Detroit’, the troubles […]

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