Lucire
The global fashion magazine April 28, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Fabulous sexagenarians: Jaclyn Smith, Olivia Newton-John

November 12, 2008/10.13

There’s a lot of talk about supermodels such as Elle Macpherson and Claudia Schiffer continuing to model and scoring new campaigns, not to mention Vogue Paris’s new Cindy Crawford shoot, but the media haven’t really noticed celebrities in their 60s contributing to the Zeitgeist this year.    On TV screens in many countries is Olivia […]

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Anne Hathaway, behind the scenes on Lancôme Magnifique

October 4, 2008/2.02

There’ll be more of this on the Lucire site and possibly in print: Anne Hathaway as the face of Lancôme Magnifique, the new fragrance from the French luxury brand. Below, courtesy of Lancôme, is a behind-the-scenes peek at the making of the new commercial, directed by Peter Lindbergh. You may also like More of Anne […]

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Official: Laetitia Casta is the new face of Ralph Lauren Notorious

September 11, 2008/13.03

It’s not really a surprise, since news of this leaked out months ago, but yesterday did mark the official announcement of French (super?) model and actress Laetitia Casta as the new face of Ralph Lauren Notorious, the new fragrance. Read our story here—including our claim that Casta, till recently, had a higher profile as a […]

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Audrey Tautou, Jean-Pierre Jeunet collaborate on Chanel No. 5 ad

May 6, 2008/10.19

Chanel has chosen Jean-Pierre Jeunet to direct the next No. 5 advertising film, starring actress Audrey Tautou starring in the lead role.    Jeunet had directed Tautou already in the César- and BAFTA-winning Le fabuleux destin d’Amélie Poulain (Amélie in English) and Un long dimanche de fiançailles (The Long Engagement). The Chanel advertisement will be […]

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Talking car interviews Heidi Klum, David Hasselhoff for VW

April 3, 2008/13.31

It’s not the new Knight Rider (which returns on NBC this year), but Max, a talking, black 1964 Volkswagen Käfer—Beetle to Anglophones—which will front a campaign for Volkswagen of America launching today called Das Auto.    Max will interview, in a talk show setting, supermodel Heidi Klum, TV personality David Hasselhoff—who should have no problems conversing with […]

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Rescuing the Britney Spears image

March 22, 2008/23.59

With all the negative attention that Britney Spears gets, is it a good time to be marketing her Believe fragrance? It’s what we’ve alluded to in our beauty article online today.    We hope Ms Spears will get well—and that the paparazzi lay off her a little. Unfortunately, the Britney economy is worth hundreds of […]

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Is Naomi Wolf pulling punches for Dove’s Real Beauty campaign?

February 15, 2008/23.08

In its quest to become a brand associated with more than a bar of soap, Dove has launched an enviable feel-good campaign that seeks to remake the way women feel about beauty advertising. Dove ads challenge the domination of thin, pouty-lipped supermodels in beauty advertising. When critics claim the ads are simply good for the […]

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Join in the Project Runway–Levi’s 501 Design Challenge through Lucire

January 24, 2008/11.36

Readers will notice the Levi’s 501 Design Challenge graphic on our home page today, which is tied to the Project Runway competition on TV. The challenge: to create iconic looks based on pairs of Levi’s 501 jeans and the trucker jacket.    But now, you can join in the fun. On the Design Challenge page at the Levi’s […]

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