Chanel has chosen Jean-Pierre Jeunet to direct the next No. 5 advertising film, starring actress Audrey Tautou starring in the lead role.
Jeunet had directed Tautou already in the César- and BAFTA-winning Le fabuleux destin d’Amélie Poulain (Amélie in English) and Un long dimanche de fiançailles (The Long Engagement). The Chanel advertisement will be the third collaboration between Jeunet and Tautou.
Tautou, born in the Auvergne region, is best known for Amélie and the film adaptation of The Da Vinci Code, with Tom Hanks.
The advertisement will be shown in 2009.
Chanel is no stranger to artistic commercials. Its 2007 film for its Rouge Allure lipstick was directed by Bettina Rheims and starred Swiss model Julie Ordon.
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Audrey Tautou, Jean-Pierre Jeunet collaborate on Chanel No. 5 ad
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beauty / branding / celebrity / culture / entertainment / film / Lucire / media / Paris / TV
Filed by Lucire staff
beauty / branding / celebrity / culture / entertainment / film / Lucire / media / Paris / TV
Filed by Lucire staff
With such a quality pedrigree (2 of the best movies of the decade) the pair should wing this one. Audrey will make a fab Coco Chanel (judging by the class she oozed in Priceless), and Jeunet is just brilliant.
I’m looking forward to it. You are right, Jeunet and Tautou are class acts and they should wing it.