Lucire
The global fashion magazine May 20, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Watches at both ends of the market pay homage to NASA

April 26, 2020/3.29

With the 50th anniversary of the Apollo 13 mission, Omega reminds us that it was present through some of NASA’s greatest achievements, including the first lunar landing in July 1969, and every lunar mission since. Buzz Aldrin wore an Omega Speedmaster when he stepped on to the moon, earning it the nickname, ‘the Moonwatch’. It […]

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Cindy Crawford opens Omega’s newest boutique in Santiago

October 24, 2013/12.06

With Chile’s rise in international fashion, Omega has opened a boutique in the capital, Santiago, with its ambassador, supermodel Cindy Crawford, its guest of honour last week.    The boutique, with a 10 m high façade, is in the Parque Arauco, one of the city’s largest shopping centres.    Omega hosted an event at the […]

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Breitling and Omega release watches to celebrate Bentley and James Bond

March 3, 2012/23.33

Breitling has released a limited-edition run of its Bentley GMT chronograph with a second time-zone display. There are 250 pieces of the new watch, which features an exclusive rubber strap, the Calibre Breitling 47B certified movement, 38 jewels and water resistance to 100 m. The dial measures 49 mm.    These days, James Bond wears […]

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Omega commemorates the 40th anniversary of Apollo 15 with new Speedmaster

June 30, 2011/8.51

In celebration and commemoration of the 40th anniversary of NASA’s fourth mission to the moon, the highly successful Apollo 15, Omega watchmakers have brought out the limited-edition Speedmaster Moonwatch.    Apollo 15 was the fourth of six NASA missions to land on the moon in July 1971, and the adventure lasted for twelve days. This […]

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Zhang Ziyi opens Omega’s flagship boutique in Singapore

October 30, 2009/3.11

Cindy Crawford may get in a western audience, but in the east, it’s Zhang Ziyi (章子怡) whom Omega relies on to give it the glamour factor.    The international Chinese film star launched its flagship boutique at ION Orchard in Singapore along with the latest Constellation collection on Tuesday. An exhibition for the Constellation range […]

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Cindy Crawford, George Clooney rushing between dos

October 16, 2009/20.17

Omega Top The Saatchi Gallery with the new Omega advertisements up. Centre Cindy Crawford. Above George Clooney. Cindy Crawford, George Clooney and other celebs rushed from the première of Roald Dahl’s Fabulous Mr Fox to attend the launch of an Omega advertising campaign which features them. Still wearing their evening gear from the première, the […]

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Nicole Kidman, Ellen MacArthur and others speak on Omega

December 9, 2008/10.35

Omega has had many spokespeople over the years—sailor Ellen MacArthur, actress Nicole Kidman, astronaut Gene Cernan and Formula One champion Michael Schumacher. Here, they discuss being ambassadors for the Swiss watch brand, and some of their accomplishments. You may also like Bar Refaeli, Pelé and Lapo Elkann celebrate Hublot’s Big Bang watch anniversary at new […]

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Omega promotes Bond watch

November 8, 2008/14.03

Omega has launched a Quantum of Solace special watch, tying in to the new MGM–Columbia Pictures movie starring Daniel Craig. The watch that Craig, as Ian Fleming’s agent James Bond 007, wears is in fact different from the promoted one, which you can get a preview of in this commercial. You may also like Chanel […]

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