It’s official: you did see Dua Lipa wear Puma gear in her latest video, and now it’s time for the British singer to showcase the return of the Palermo sneaker […]
Dua Lipa fronts Puma’s Palermo sneaker campaign
November 13, 2023/9.06
Tag: Puma
Porsche commemorates 75th anniversary with footwear, celebrating 911 and Rennsport gathering
August 24, 2023/16.13
Limited-edition footwear commemorates 60 years of the Porsche 911, a car designed by Porsche Design founder Butzi Porsche, and an enthusiast gathering at Laguna Seca […]
New Puma × Liberty collection celebrates female empowerment, with authentic voices
March 15, 2022/13.19
Earlier this year, we brought you news of Liberty’s collaboration with Specsavers; now the famed design house and department store has teamed up with Puma for a second capsule collection. The campaign uses real, strong, empowered women: Deba, a model and activist of Kurdish heritage; Ami Evelyn Hughes, founder of cult art magazine Gut; […]
Romeo Beckham and Mia Regan front Puma–AMI capsule collection campaign
March 8, 2022/9.45
Eddie Wrey Alexandre Mattiussi’s AMI label and Puma have collaborated on a sportswear collection with premium materials. With simple, bold colours and subtle branding, the unisex collection is said to celebrate family and friends. Red, green, blue, black, and white form the foundational colours for the collection comprising caps, hats, shoes, T-shirts, hoodies, pants, […]
Charlotte Olympia and Puma show collaboration; Alice Dellal fronts campaign
March 3, 2020/10.50
After getting full control of her label back, Charlotte Olympia has embarked on a collaboration with Puma, with its founder’s sister, model Alice Dellal, modelling the new line. Charlotte Olympia Dellal had often taken her label into collaborations, including with MAC Cosmetics and Agent Provocateur. Dellal had hinted last month that she was collaborating […]
Giorgio Armani, Daniel Lee, Kim Jones scoop top honours at the Fashion Awards 2019
December 2, 2019/23.27
British Fashion Council Top honours at this year’s Fashion Awards—formerly the British Fashion Awards—went to Giorgio Armani, Daniel Lee for Bottega Veneta, and Kim Jones for Dior Men, in a spectacular night at the Royal Albert Hall in London, hosted by Tracee Ellis Ross and attended by 4,000 guests. As well as presenters and […]
Rihanna begins eighth week on Billboard Hot 100; Fenty Puma collection nearing release
April 12, 2016/9.36
Puma Rihanna has started the week on a high, as she is now neck in neck with the Beatles for the number of weeks spent at number one, thanks to her song ‘Work’, featuring Drake. It is her eighth week on the Billboard Hot 100. At the same time, her newest Fenty Puma by […]
Video and photos: Rihanna becomes Puma’s latest brand ambassador and creative
December 17, 2014/8.43
There’s more news from the Kering group as the company continues to shake up its brands: Puma has announced that Rihanna is the creative director of its women’s training line. The singer joins Usain Bolt and Mario Balotelli as a global brand ambassador, and attended her first meeting in Germany with the design team […]
Sponsored video: ASOS Black x Puma urges people to ‘be a creator’
September 24, 2012/13.55
ASOS is going the extra step of working with the labels it represents by creating a collection—the ASOS Black x Puma range will likely be the start of other ventures. While ASOS has worked with labels before in terms of distribution—American Apparel sees ASOS strategically—the Puma deal comprises a capsule of 60 sportswear pieces. […]
