Arthur Chen unveils Tissot’s newest range in webcast
Arthur Chen, Tissot’s newest spokesman, has released the company’s latest Chrono XL range in a live webcast from Beijing. A casually dressed Chen, resting on a sofa, described the new range with words like daring, unique, wonderful, and unlimited, with one of the promotional images from Tissot’s new campaign behind him. Chen talked in […]
Longines taps into the 1930s for its Heritage Classic range
Every decade, it doesn’t surprise us to see a revival of designs from 20 years ago, tapping into the public’s nostalgia. But going back to the 1930s is a harder task—this isn’t dependent on nostalgia, but an appreciation of the design movements of the time. And that’s what Longines has done with its Heritage Classic […]
Longines celebrates Rhythmic Gymnastics World Championships with wins by Dina and Arina Averina
Longines was not only the official timekeeper of the 37th Rhythmic Gymnastics World Championships in Baku, but it has twin sisters Dina and Arina Averina as its ambassadors, who scooped seven medals at the event, including four golds. Longines also presented its Prize for Elegance to Laura Zeng of the US for her elegance […]
Longines marks 50,000,000 milestone with Master Collection watch
Longines has commemorated its 50 millionth timepiece with a new watch previewing a new addition in its Master Collection. The Swiss company, a subsidiary of the Swatch Group, says it has closely and authentically tracked its production, originally recorded in books until 1969, before the use of microfiche in the 1970s and 1980s, then […]
Erdem × H&M look book images revealed; Longines launches Conquest with moon-phase display
Michal Pudelka Hennes & Mauritz has released the look-book images from its collaboration with Erdem, photographed by Michal Pudelka. Pudelka wanted to convey a feeling of Englishness, according to the company. The venue was the same as the one where the print campaign and the Baz Luhrmann promo for the Erdem × H&M collaboration was […]
Breitling and Omega release watches to celebrate Bentley and James Bond
Breitling has released a limited-edition run of its Bentley GMT chronograph with a second time-zone display. There are 250 pieces of the new watch, which features an exclusive rubber strap, the Calibre Breitling 47B certified movement, 38 jewels and water resistance to 100 m. The dial measures 49 mm. These days, James Bond wears […]
Steffi Graf opens Longines’ NYC flagship store
Longines has opened a store in New York, with brand ambassador, tennis star Stefanie Graf—better known to us as Steffi Graf—doing the ribbon-cutting on January 24. The shop, inside leading US watch retailer Tourneau, includes the latest Longines watches, including the Longines Master Collection Retrograde Moon Phases, the DolceVita, and the Column-Wheel Chronograph. […]
Omega commemorates the 40th anniversary of Apollo 15 with new Speedmaster
In celebration and commemoration of the 40th anniversary of NASA’s fourth mission to the moon, the highly successful Apollo 15, Omega watchmakers have brought out the limited-edition Speedmaster Moonwatch. Apollo 15 was the fourth of six NASA missions to land on the moon in July 1971, and the adventure lasted for twelve days. This […]
Rolex honours five Young Laureates who better our world
Marc Latzel All successful organizations and countries involve their young people in decision-making. Rolex, recognizing that the future lies in youth, has started its Young Laureates Programme, and its five recipients were announced recently at the École Fédérale Polytechnique de Lausanne. The Programme gives young people the financial support and recognition to tackle the […]
Cindy Crawford, George Clooney rushing between dos
Omega Top The Saatchi Gallery with the new Omega advertisements up. Centre Cindy Crawford. Above George Clooney. Cindy Crawford, George Clooney and other celebs rushed from the première of Roald Dahl’s Fabulous Mr Fox to attend the launch of an Omega advertising campaign which features them. Still wearing their evening gear from the première, the […]
