Steffi Graf opens Longines’ NYC flagship store

Longines has opened a store in New York, with brand ambassador, tennis star Stefanie Graf—better known to us as Steffi Graf—doing the ribbon-cutting on January 24.
   The shop, inside leading US watch retailer Tourneau, includes the latest Longines watches, including the Longines Master Collection Retrograde Moon Phases, the DolceVita, and the Column-Wheel Chronograph.
   A private preview was held for the American media, followed by a cocktail reception for VIP clientèle, hosted by Condé Nast’s Details magazine.
   Guests also had a chance to win a Longines HydroConquest watch in stainless steel with a blue dial, in return for a small donation. Proceeds from the donations went to Graf’s charity, Children of Tomorrow, which helps children and families affected by war, persecution or organized crime.
   Graf has been a Longines ambassador since 2008. She was joined at the ribbon-cutting by Tourneau CEO Jim Seuss and Longines US brand president Jennifer Judkins.