Marc O’Polo releases carbon-neutral campaign for autumn–winter 2021–2
Jonas Lindstroem Stockholm-founded brand Marc O’Polo made its début at Paris Fashion Week at the Ellia Art Gallery in the 4th arrondissement. It also launched its autumn–winter 2021–2 campaign in the city, showcasing a new film with a sustainability theme and the message, ‘It’s on us.’ The film stresses Marc O’Polo’s sustainable heritage and […]
Panos’s new adventure: hearty, heartfelt food and exclusive beers at the Panos Panos Tavern
Panos Papadopoulos, the founder of Panos Emporio and dubbed ‘the king of swimwear’ by the Swedish press, has announced his newest venture: the Panos Panos Tavern in Göteborg. Spurred by his own thoughts of good food and wanting to create a venue where people can socialize as they emerge from the pandemic, Panos took […]
H&M releases new collaboration with Sabyasachi this week
H&M has announced its launch date for its collaboration with Indian designer Sabyasachi. Delayed because of the pandemic, the Swedish retail giant says the collection will drop on August 12, with womenswear at select H&M stores and hm.com, and menswear exclusively at the latter. The Sabyasachi × H&M collection brings a relaxed sophistication […]
H&M collaborates with LA-based Brock Collection for a romantic, voluminous summer
Hennes & Mauritz (H&M) has teamed up with the Los Angeles-based label Brock Collection for its latest collaboration. Romantic, feminine and well crafted, the collection comprises dresses, blouses, tops, denim jeans and denim shorts, as well as a range of accessories including scarves, sunglasses and handbags. Light and summery, the Brock Collection × […]
Una Healy is the new face of Swedish beauty brand IsaDora
Kevin Fox/We Shoot Irish singer–songwriter Una Healy is the new face of Swedish beauty brand IsaDora. Formulated in Sweden and Switzerland, IsaDora is cruelty-free, fragrance-free, tested for sensitive skin, and made in Europe. Healy will appear in three seasonal campaigns. A capsule collection tied to her name comprise new products and her favourites […]
Monokel Eyewear introduces biodegradable sunglasses
Stockholm archipelago-based Monokel Eyewear has always made sunglasses that last, but its latest collection ensures that they do—only up to a point. Its spring–summer 2021 collection, anchored on the Edvard Munch quotation, ‘From my rotting body, flowers shall grow, and I am in them, and that is eternity,’ is fully bio-based and biodegradable, with […]
Simone Rocha is H&M’s next designer collaboration
H&M London-based Irish designer Simone Rocha is the next collaborator with H&M, with a collection launching March 11, comprising clothing for women, men and children—the first time Rocha has completed a collection for the entire family. Each category includes a full wardrobe. Also under the Simone Rocha × H&M banner are jewellery and pearl-embellished footwear. […]
H&M’s new Conscious Exclusive collection to feature Eastman Naia Renew cellulosic fibre
Lucire is the first fashion partner of UN Environment. One of fabrics used by H&M’s Conscious Exclusive autumn–winter 2020–1 collection, being released December 1, is Eastman Naia Renew cellulosic fibre. Naia Renew is made from 60 per cent certified wood fibres and 40 per cent recycled waste plastics, including carpet fibres and plastic packaging—traditionally […]
H&M Studio channels the 1970s, with Irina Shayk, Jameela Jamil, Sasha Lane, Indya Moore
The 1970s have well and truly returned, and we don’t just mean with the uncertain economic mood. H&M’s Studio collection for autumn–winter 2020–1 reflects this, too, with a collection called The Refined Rebel, inspired by the 19th-century writer, Violet Paget (who used Vernon Lee as her nom-de-plume), and her residence at the Palmerino villa in […]
As predicted in Lucire six years ago: Ikea moves into fashion
It took six years for the prediction to come true: author and management consultant Stefan Engeseth forecast in 2014, as first published in Lucire, that Ikea would extend its brand into fashion next. The story, which ran here first, was eventually picked up by the international media. Last month, Ikea announced it was […]
