Lucire
The global fashion magazine May 17, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Arthur Chen becomes global ambassador for Tissot, promotes the Chrono XL

April 7, 2020/10.40

Fashion sector activity is returning in China, with news that US-born Chinese actor, Arthur Chen (Chen Feiyu, 陳飛宇 or 陈飞宇) has been named a global brand ambassador for Tissot.    Chen, 19, has been chosen to represent and to market to Generation Z, an era that grew up with the internet.    Tissot says Chen […]

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Airelles Mademoiselle Val d’Isère débuts in December

October 29, 2019/11.03

Word reaches us that Mademoiselle Val d’Isère is on track to open December 19, 2019. This new offering from the luxury hotel collection who brought two of our favourite properties looks like a splendid entry to the universe of Swiss winter resorts.    A brand-new five-star, Mademoiselle hopes to follow in the footsteps of Palace-accredited […]

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Longines taps into the 1930s for its Heritage Classic range

October 10, 2019/10.39

Every decade, it doesn’t surprise us to see a revival of designs from 20 years ago, tapping into the public’s nostalgia. But going back to the 1930s is a harder task—this isn’t dependent on nostalgia, but an appreciation of the design movements of the time. And that’s what Longines has done with its Heritage Classic […]

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Ellie Goulding heads to Davos to bring attention to climate change

January 25, 2019/10.10

Conor McDonnell Lucire is UN Environment’s first fashion industry partner. It wasn’t just political leaders who attended Davos: Ellie Goulding added her voice to Arctic Basecamp, a consortium of scientists and experts concerned about the changes in the Arctic.    Goulding brought coffee in reusable rCups to members of Arctic Basecamp at Davos.    Each […]

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David Gandy, Isabeli Fontana, Hugh Jackman, Lawrence Wong attend Montblanc’s SIHH stand

January 16, 2019/8.33

Julien Hekimian; Daniele Venturelli David Gandy, Isabeli Fontana, Hugh Jackman, Lawrence Wong, designer Juan Avellaneda, Aldo Comas, Saul Nanni, Sveva Alviti, Numan Acar, and Blanda Eggenschwiler were among the celebrities attending Montblanc’s display at the Salon International de la Haute Horlogerie at Palexpo in Genève. The Montblanc stand connects the brand back with nature. Wood, […]

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Longines marks 50,000,000 milestone with Master Collection watch

January 8, 2019/21.58

Longines has commemorated its 50 millionth timepiece with a new watch previewing a new addition in its Master Collection.    The Swiss company, a subsidiary of the Swatch Group, says it has closely and authentically tracked its production, originally recorded in books until 1969, before the use of microfiche in the 1970s and 1980s, then […]

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Gottschalk’s graphical message to Russia: simplicity

October 3, 2018/5.35

Fritz Gottschalk meets attendees following his presentation. TREND, the largest conference on graphic design in Russia, welcomed Fritz Gottschalk, founding partner of Gottschalk + Ash International at its recent Moskva event. Australian brand superstar Ken Cato, Canadian film documentarian Greg Durrell, and Swedish marketing outlaws Fredrik Öst and Erik Kockum were among the other presenters […]

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