Fashion sector activity is returning in China, with news that US-born Chinese actor, Arthur Chen (Chen Feiyu, 陳飛宇 or 陈飞宇) has been named a global brand ambassador for Tissot. Chen, 19, has been chosen to represent and to market to Generation Z, an era that grew up with the internet. Tissot says Chen […]
Arthur Chen becomes global ambassador for Tissot, promotes the Chrono XL