Mini E christens power-point for electric cars in Berlin

The global fashion magazine May 15, 2024

Out now: Lucire issue 48, with free shipping for UK and US

February 23, 2009/10.43

Another video that came during New York Fashion Week, but which we didn’t want to run as it would have got lost: the Mini E christening an electricity charging-point for cars in Berlin, Germany. For those who feel that plug-in electric cars would be problematic when they run out of juice, BMW and Vattenfall answer […]

H&M and Electrolux discuss CSR

December 10, 2008/11.21

I’ve been preaching corporate social responsibility (CSR) for many years—indeed, most of this century—which is probably why I was invited to the Medinge Group (though its name had not then been coined) many years back. Our ﬁrst book, Beyond Branding, was a call to action for companies on transparency and integrity, and centred in many […]