Complementing our new cover story for today on celebrity endorsements, Maria Sharapova features in videos for her range of cellphone accessories for Sony Ericsson. The Maria Sharapova Designer Collection hits stores worldwide in the third quarter. Below are views from the fashion show in London launching her line, interviews with Miss Sharapova on her inspirations and how daily events shaped them, and designer Lykke Tarsbol discusses the collaboration process with the tennis star and former Wimbledon champion.
Today on Lucire: yesterdayâs photo call in Athena, Greece for the cast and some of the crew of one of the summerâs most anticipated ?lms, Mamma Mia!. At left, Meryl Streep and Pierce Brosnan take time out to chatâone of the more personal moments during the launch. More at the article page.
We have to admit to being a little sceptical of some hybrids. For example, 2007âs Honda Accord Hybrid managed to get a mileage of 1 mpg better than the four-cylinder petrol model and 2 mpg than the V6, according to Consumer Reports. So when Tesla announced its roadster in 2006, we thought itâd be a shoo-in for the Lucire Car to Be Seen in award in 2007: it was a zero-emission solution that didnât use petrol at all.Â
Â Â Renault has made some headway recently with its research and development. Last year, it announced its EcoÂČ label (ecoÂČ, if you are to follow Renaultâs convention), enabling âcustomers to identify the most environmentally friendly carsâ. A few weeks back, it unveiled its the ScĂ©nic ZEV H2 prototype, powered by a hydrogen fuel cell, emitting only water vapour.
Â Â While some companies have made similar headway on hydrogenâBMW and Honda have prototypes on the road and Honda says it will have a car on the market within the next yearâRenault has been pretty serious about its efforts. In Israel, it teamed up with Project Better Place, which aims to build 500,000 electric charging stations for its electric cars.
Â Â The company adds, âEarlier this year, Renault also signed a joint-venture with SITA, a subsidiary of Suez Environnement, which aims to accelerate the incorporation of end-of-life vehicle (ELV) recycling into operations. Renaultâs manufacturing sites have also kept up their efforts and have now all secured ISO 14001 environmental certi?cation.â
Â Â These videos show the ScĂ©nic prototype along with some EcoÂČ models.
Weâve had several Fiat 500 videos on ﬁle forÂ a while and with the publication of our Car to Be Seen in story online today, it seems to be a good time to share one. The following is from the January launch of the car in London.
A woman committed suicide on Water Street in New York Cityâs Financial DistrictÂ yesterday afternoon, and the Murdoch Pressâs New York PostÂ is reporting it was Kazakh model Ruslana Korshunova, 20.
The newspaper claims thatÂ Korshunova jumped from her ninth-storeyÂ apartment.
Korshunova had been modelling in Almaty, Kazakhstan before being discovered in an in-ﬂight magazine by a booker from Models One, Debbie Jones, says the newspaper. She was lately represented by IMG in New York and Paris.
She would have turned 21 on July 2.
People and other sources have reportedÂ that Arpad Busson, former ﬁancĂ© of Elle Macpherson and the father of her two children, is now engaged to actress Uma Thurman.
Â Â The pair met last summer and have managed to keep their romance blossoming despite being based on opposite sides of the Atlantic.
Â Â The marriage will be Bussonâs ﬁrst, and Thurmanâs second (she was married to actor Ethan Hawke, with whom she has two children).
Just as Googleâthe company thatÂ parodies its own logoâsent out notices to the media in 2006 on how to use its name, and suffered a small backlash from some quarters, Allergan is trying to protect its Botox trade mark by doing something similar.
Â Â We received a letter from Allerganâs legal associate for the AsiaâPaci?c, Nicole Wilson, today, informing us that Botox is a trade mark of her employer and that it should not be used generically to describe other botulinum toxins. This makes some sense because I am not even sure if people know Botox should refer to only the Allergan product.
Â Â The DLE brochure included with her letter details how Aspirin, Thermos and yo-yo became generic terms and includes a how-to guide for using the Botox trade mark.
Â Â Generally, at Lucire we will signal a proper trade mark with capitalization. Hence, we write Formica and, as you see above, Aspirin and Thermos, though yo-yo has crossed the line into everyday English for us. Search around the site or in our print magazines and I am sure you will see Latex.
Â Â We will write Google as well, and to my knowledge, we have always written Botox with a capital.
Â Â We are asked in the letterÂ to put the registered trade mark symbol next to Botox, which I cannot see happening because of our own house style. Basically: if we donât do it for ourselves, why should we do it for anyone else? Itâs simply not part of regular textÂ composition. It would only, therefore,Â appear in advertorial if it were something we were setting.
Â Â And if we applied the suggested standard in a fashion magazine, we would have to see the symbol at leastÂ a dozen times per page when it comes toÂ those pages showcasing products.
Â Â Meanwhile, the brochure gives some interesting examples that I wonder if it will be easy to enforce them in a busy sub-editing or editing situation:
She is receiving Botox.
Botox the patient. (The use of Botox as a verb.)
Botoxâs proprietary information âŠ (The use of Botox in the possessive.)
Â Â We patrol the usage of our logo and name, too, telling people about the case itâs meant to be set in,Â so I can see where Allergan is coming from, but these are going to be tricky.
Â Â The key to publishing is ?nding that af?nity with readers and writing in an accessible tone.
Â Â In the ?rst example, we are meant to say, according to Allergan, âShe is receiving Botox injectionsâ or âBotox therapy.â Now weâre aware, weâll keep an eye out butÂ this is one that I think will slip through every now and then because of common usage.
Â Â The second oneÂ will hardly occur in written text, but I have to admit toÂ Googling thingsâGoogle says I should say, âsearch withÂ Googleâ. I think any change to the Googling exampleÂ has come a bit too lateâbut we would neverÂ talk about Googling in reference to searchingÂ in Yahoo! or Windows Live. But I can go along with this: Botox is not a verb, and itÂ was never conceived to be aÂ verb. Allergan has caught this in time,Â I believe.
Â Â The third one is rather unreasonable, however. To say a word cannot be formed intoÂ a possessive goes a little too far. For the second example, since the trade mark was never conceived as a verb, Allergan is right toÂ clamp down. At a stretch, the ?rst one is tolerable and even understandable. But to limit the usage of everyday English rulesâthat this one noun is so special thatÂ it cannot beÂ turned into a possessive? (It also asks that it not be turned into a plural, i.e. no Botoxes.)
Â Â We do not, for example, play the game where, if a company insists that its trade mark be all uppercase, that we follow. ThereÂ is a house style here, andÂ we would open the ?oodgates if everyone insisted on their own. Even advertisers donât get greater accommodation: last year, weÂ wrote AudiÂ Allroad Quattro (Audi thinks the modelâs name is all lowercase).
Â Â Â However, what we can de?nitely promise Allergan is that we would never refer to a rival product or anything in the botulinum toxin category that it does not make as Botoxâwhich is theÂ same standard we apply to Lycra, LurexÂ andÂ similar names thatÂ have either fallen, or are in danger of falling, into generic usage. But the third request is plain weirdâand, as far as I know, this is the only time someone has said that their trade mark cannot be turned into a possessive.
Â Â Weâll help Allergan, but within reason.
Today was a fun day: ?ying to Pukekohe for the launch of three Audis.
Â Â The ?rst was the Audi TTSâthe TT with a turbocharged two-litre, replacing the V6 (which I drove last year) in the New Zealand market. I always said that the car could do with this powerplant, which is also in the S3âand the TTS has the lovely ?appy-paddle gearchange. I only managed to see 210 km/h though due to my lack of experience on the Pukekohe track.
Â Â Secondly, the Audi A3 Cabriolet, for the aspiring Laura Holts who can no longer buy a traditional, Karmann-style Volkswagen convertible. The hood is incredibly quietâI noticed virtually no difference between this and a regular A3 in driving.
Â Â Thirdly, the Audi A3 Sportback 1Â·4T, in response to the demand for lower-capacity vehiclesâbut it has more power than the outgoing 1Â·6 and compares nicely to the two-litre.
Â Â They will be covered in more depth in Lucire, and I will have photos from the 35 mm, but for now, here are some low-res shots via cellphone.
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