Tonight, BMW will launch a new sub-brand to market the ‘Mega City Vehicle’, an urban electric car, in 2013. While BMW has fairly successfully pushed its Efficient Dynamics programme alongside its more performance-oriented claims, it is presumed that small and electric cars don’t fit with its slogans ‘Freude am Fahren’ and ‘The Ultimate Driving […]
BMW prepares to launch Megacity car under new sub-brand