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Ab Aeterno’s wooden watches are the next thing in eco-fashion


News

December 17, 2015/23.58




Ab Aeterno has shown its Sky collection, a range of wooden watches that contain a Swiss movement, with the remainder made in Italy.
   The firm, just over three years old, uses only sustainable materials such as wood. They guarantee that their products contain 100 per cent natural materials, including recycled materials, and are toxic-free.
   Wood was chosen for its lightness and the positive sensation wearers get, according to Ab Aeterno. The watches themselves weigh 50 g and do not have any paint or chemical treatments applied.
   Twenty-five per cent of revenue is used for R&D, says the company, to find new ways of using wood. Ab Aeterno has filed a patent on how to insert the watch movement into the case, and sources its briccole wood from Venezia.
   There are three sub-lines in the Sky collection: for women, for men, and a Unisex range.


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environment / fashion / Lucire / Milano / trend
Filed by Lucire staff

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