Franziska Krug/Getty Images
Lingerie brand Hunkemöller announced at a function on Wednesday at the Hotel de Rome in Berlin that Doutzen Kroes is its new brand ambassador. The collections, which have the international model’s design input, will be called Doutzen’s Stories and will give a glimpse of Kroes and the æsthetic she brings to the brand.
‘I’m in the fashion business for quite some time now, but I never had the chance to design my own collection. This is an amazing new opportunity for me and I’m really proud to show the world a bit more about me and my passion for lingerie—through my collection for Hunkemöller,’ said Kroes.
The collection has a diverse range of looks, including bralettes combined with a high-waist slip, a seductive jumpsuit, a slip dress and a kimono. Together with Zoë Price-Smith, the brand’s design director, Kroes introduced her collection with a living installation at the hotel.
Besides the guests at the event, fans from around the world could follow the show via a Facebook live stream.
The event focused around a fashion show, in which the brand released the new collection. Hunkemöller’s CEO Philip Mountford revealed Kroes to the audience with a video, followed by a personal appearance of the model on stage.
‘I am delighted that we have secured Doutzen Kroes as our new brand ambassador. Doutzen truly represents our brand values and as one of the top models in the world she will help endorse our brand awareness on an international scale. She is a natural, radiant, beautiful, glamorous and, of course, very sexy woman. Over the next two years we will work with Doutzen to design outstanding brand collaborations,’ said Mountford.
Alexandra Legro, global marketing and communication director at Hunkemöller presented an interview video about Kroes, introducing the audience to her style and personality (below). ‘We are really proud to have Doutzen joining us as our new Brand Ambassador. Her personality and her passions are going to inspire a whole new direction for our products, our marketing and create some truly unique campaigns,’ said Kroes.
The event and Kroes’s appointment had been teased on social media and on YouTube.
The first Doutzen’s Stories collection will be released online on October 27, and heads into retail stores on October 31. Prices vary from €14·99 to €44·99. The collection can be previewed on the Hunkemöller website.—Bhavana Bhim
Franziska Krug/Getty Images; Isa Foltin/Getty Images