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Doutzen Kroes launches sportswear collection as part of Hunkemöller’s Doutzen’s Stories


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Doutzen Kroes shows off Hunkemöller’s workout gear, and shares her routine with VIPs at a launch event
January 17, 2017/12.18





Hunkemöller

For those who have been following the videos on the Lucire TV player, you’ll have seen two videos starring Dutch model Doutzen Kroes appear earlier this week, one of them showing the model in the latest workout gear from Hunkemöller.
   The video, uploaded two weeks ago on YouTube, is part of Doutzen’s Stories, the range in which the model has design input as well as represents.
   The Doutzen’s Sport Stories collection has similar input from Kroes working alongside the brand’s design director, Zoë Price-Smith. The collection is now available from Hunkemöller.
   Kroes shared some of her routine at a launch event on January 4. It includes boxing, weights, skipping, cycling and ‘Piloxing’, a combination of Pilates and boxing.
   The designs have a black base mixed with mesh, with a bold graphic print featuring sharp coloured stripes reminiscent of the 1980s. They have ‘DK1985’ emblazoned on them in a heavy Rockwell typeface, a reference to the year Krœs was born—she celebrates her 32nd birthday next Monday. The sports bras appear comfortable, as does a white mesh jacket. Hunkemöller says that there are three sports bras, for different degrees of intensity.
   ‘To design a sports collection is a dream coming true,’ said Kroes at the launch. ‘I love wearing the items of the collection in combination with street style. My preferences in terms of fashion influences and favourite materials, in combination with Zoë’s expertise, [proved] to be very successful.’


Hunkemöller









Hunkemöller


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