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Alexander McQueen, Vestiaire Collective move toward circular economy practices


NEWS Achieving the circular economy has long been debated, but Alexander McQueen and Vestiaire Collection are taking steps to make it a real thing
Filed by Lucire staff/February 16, 2021/9.32


Alexander McQueen and Vestiaire Collective have announced they are collaborating on moving toward circular practices, and a new app makes pieces that have been bought back available through a new online store.
   Vestiaire Collective is using the high-profile collaboration to launch its Brand Approved programme.
   The companies explain, ‘A select group of clients will be contacted by a sales representative at Alexander McQueen. Any pieces the clients wish to sell will be assessed and if eligible assigned a buy-back price. Once the pieces are received and authenticated by Alexander McQueen, the client will be issued with a credit note with which they will immediately be able to purchase new items from specified Alexander McQueen stores. Once processed by Vestiaire Collective the pieces will carry an external NFC tag giving prospective new buyers access to information confirming the authenticity of the piece. The pieces will be available to purchase on a dedicated “Brand Approved” page on the Vestiaire Collective app and site.’
   The app reveals more on the collaboration, as does Vestiaire Collective’s website at vestiairecollective.com.
   Emmanuel Gintzburger, CEO of Alexander McQueen, said, ‘Alexander McQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models. We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme and to give beautifully crafted pieces a new story. We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have impact at scale, we need to act collectively.’
   Fanny Moizant, Vestiaire Collective co-founder and president, added, ‘There is an urgent need to address the way we currently produce and consume fashion. Vestiaire Collective’s Brand Approved programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity. We are incredibly excited to launch the new service in collaboration with the prestigious house of Alexander McQueen, driving a shared mission to embed circularity at the heart of the fashion ecosystem.’

Top photograph: Alexander McQueen spring–summer 2020 show finalé, photographed by Chris Moore/Catwalking.com.

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