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Balmain Beauty expected to retail in autumn 2024

Guillaume Jesel will head the new brand alongside his responsibilities at Tom Ford Beauty
September 26, 2022/9.38

Above: From Balmain’s autumn–winter 2022–3 prêt-à-porter collection.
Balmain and Estée Lauder have entered into a licensing agreement to create Balmain Beauty, expected to launch in the autumn of 2024.

The announcement refers to an innovative, luxury beauty line, transforming the sector ‘through exceptional design, singular craftsmanship, and an unyielding commitment to innovation.’

Balmain creative director Olivier Rousteing said in a release, ‘For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion. We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook. From the very beginning, the team at the Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that—and knowing that Estée Lauder is the paragon of excellence—well, I can’t wait to start working with them.’

Guillaume Jesel, global president for Tom Ford Beauty since 2015, which is part of Estée Lauder, has been promoted to president, Global Brands, Tom Ford Beauty, Balmain Beauty, and Luxury Business Development. He reports to Jane Hertzmark Hudis, executive group president, and to Tracey T. Travis, EVP and CFO.

The company spoke highly of his work at Tom Ford Beauty.

Rousteing added, ‘Guillaume is one of the most creative and passionate executives that I have seen in the industry today and I know he will help build Balmain Beauty into a global beauty brand for all.’

‘Balmain and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the Balmain universe and forge a new space in luxury beauty that clearly reflects the strong, inclusive, and fearless spirit of the brand,’ said Jesel.

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beauty / Lucire / New York / Paris
Filed by Lucire staff