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Karen Murrell launches Empowered line of natural lipsticks

Karen Murrell’s natural, nourishing lipsticks come in five trendy new shades for winter ’23
May 23, 2023/13.12

Karen Murrell, who has featured in Lucire with her ventures for nearly 20 years, always has something beautiful to offer—and her latest natural lipstick release, Empowered, continues the journey of this remarkable businesswoman.

There are five new shades of red dubbed Desire, Temptation, Seduction, Passion and Freedom, all of which nourish and moisturize lips.

Desire has a scarlet-inspired shade with tones of dark hazelnut, rosewood and auburn. Temptation is a fiery red. Seduction is bright and bold, while Passion blends crimson and Spanish red. Finally, Freedom has shades of pōhutukawa blossoms and royal red.

‘As winter approaches, Empowered couldn’t launch at a better time as we all have moments where we need to reach for the mood boosting superpowers of a bold, bright and brilliant red lipstick,’ said Murrell. ‘Nothing says confidence quite like a bold red, and nothing has the power to transform us in a moment like applying the superpowers of a great red lippy. I worked on the five shades in the Empowered range for two years to ensure each colour was just right.’

Australia had a soft launch of Empowered last year, while New Zealand has a full launch in time for winter.

Prices begin at NZ$31·99. All Karen Murrell lipsticks are free from parabens, coal tar, carmine, mineral oils and triclosan, and the manufacturing process is cruelty-free. There is no, and has never been any, animal testing in her range.

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Filed by Lucire staff