GHD has released its 2023 Pink limited-edition collection in support of breast cancer charities, to which the company has already contributed US$23 million over the last two decades.
In New Zealand, GHD donates to Breast Cancer Foundation New Zealand, and has done so for 19 years, totalling NZ$1 million. For its 20th year, it’ll be donating NZ$20 from each sale from its Pink range.
GHD’s latest campaign, Take Control Now, encourages young women to check their breasts regularly, using the real-life story of dancer Becksy Silverwood, who was diagnosed with breast cancer when she was 29. It is the most common form of cancer for New Zealand women.
One in six admit that they have never checked their breasts for changes, and not knowing how is the number-one reason women under 45 do not self-check, according to the Foundation.
‘Not only have the funds contributed towards ground-breaking research and patient support, this partnership has also helped us to reach more younger women with life-saving breast health messages. Around 400 Kiwi women under the age of 45 are diagnosed with breast cancer every year, so we’re honoured to be working with GHD to spread vital messages about the importance of early detection,’ said Ah-Leen Rayner, Breast Cancer Foundation New Zealand’s CEO.
The Pink range for 2023 comprise Platinum+ (NZ$440), Gold (NZ$365) and Unplugged (NZ$535) stylers, plus the Glide brush (NZ$300) and Helios hair dryer (NZ$385). All but the Helios come with a complimentary soft-touch zip bag.