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GHD launches limited-edition Sunsthetic collection

The selfie generation knows that sunsets give beautiful diffused light, and it’s this golden hour that serves as the inspiration for GHD’s latest limited-edition, Sun-Kissed tools
April 3, 2023/23.42

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GHD’s limited-edition Sunsthetic collection of hair tools reflect a golden trend, when the sun is setting and light is diffused. It speaks to the selfie generation who understands natural light during the golden hour.

Content creators Marissa Ren (USA, 41,000 followers on Instagram), Lisa Marie Schiffner (Germany, 1·4 million on Instagram), Florence Robertson (UK) and Zoë Massenti (Italy, 1 million on Instagram) have modelled the campaign shot, of course, during the golden hour.

To get their looks, the Sunsthetic collection comprises the GHD Platinum+ Styler in Sun-Kissed Taupe (NZ$440), the GHD Max Styler in Sun-Kissed Rose Gold (NZ$395), the GHD Glide Hot Brush in Sun-Kissed Bronze (NZ$300), the GHD Gold Styler in Sun-Kissed Gold (NZ$365), and the GHD Helios hairdryer in Sun-Kissed Desert (NZ$385). The range is now available at and through selected salons and department stores.
Behind the scenes

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Filed by Lucire staff