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Pacsun and Anna Sitar collaborate on swimwear collection


News
Pacsun taps into Anna Sitar’s 13 million-strong audience through the collaboration, which she co-created and photographed herself
April 4, 2024/13.04


AnnaxPacsun
AnnaxPacsun
AnnaxPacsun
 
Pacsun and vlogger–influencer Anna Sitar have collaborated on a swimwear collection, AnnaxPacsun.

Sitar has a 13 million-plus following across Tiktok, Instagram and YouTube, with humorous, positive content. She will première the collection live on Pacsun’s Tiktok, and the audience will be able to purchase the collection through the Tiktok Shop immediately.

She was inspired by southern California sunsets, and her own commitment to make ‘every day feel a little cozier.’ The collection comprises one-shoulder designs and knot-front halters, while hearts and polka dots appear in the floral prints.

Sitar said, ‘My journey as a content creator revolves around spreading light and positivity. Partnering with Pacsun to introduce the AnnaxPacsun collection allows me to extend that same energy to fashion. Each piece is designed with love to create a sense of comfort, confidence, and readiness to embrace the day and to empower everyone to be their best selves.’

‘It has been such a pleasure co-creating with Anna, whose authenticity and vibrant personality complement our brand,’ said Addie Rintel, Pacsun’s VP of women’s merchandising. ‘We’ve seen a lot of success when collaborating with creators who align with our customer, and the most exciting content stems from a natural appreciation and like for our product, and Anna is that girl. She is a true creator, and we’re excited to expand on our partnership with her to bring AnnaxPacsun to life and give her followers and our community an accessible opportunity to share her style.’

Sitar was involved at every stage of the collection and campaign, including design. She shot the creative content for the campaign.

The bikini sets are priced from US$26·95 to US$32·95, while the one-pieces retail for US$49·95. They are available through www.pacsun.com and in selected Pacsun stores.

Sitar, 26, first introduced a personal merchandise line in 2022, and has collaborated with Pacsun on numerous events.


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Filed by Lucire staff