Kaia Gerber continues for autumn 2024 as the face of DKNY, playing up its New York roots, in a campaign shot by Mikael Jansson, styled by Alastair McKimm, and creative-directed by Trey Laird, with hair by Shay Ashual and make-up by Mark Carrasquillo.
The campaign also features the DKNY 35th anniversary collection, DKNY est. 1989, which comprises a cross-section of recognizable, reimagined pieces, including statement coats, cropped puffers, and pleated skirts.
Accompanying the visuals are quotations from Just Kids by Patti Smith, The Great Gatsby by F. Scott Fitzgerald, and Bright Lights, Big City by Jay McInerney.
‘We are thrilled to have Kaia as the global face of DKNY for the second season,’ said Jeff Goldfarb, executive vice-president at G-III Apparel Group. ‘Her vibrant energy comes to life as our campaign ties back to the core values of the brand and resonates with our consumers while building more global visibility for the brand.’
‘Kaia personally is an avid reader and book lover, with a vibrant growing online community through her Book Club. The concept of the campaign was an inspiring opportunity to connect DKNY’s love of all things New York with Kaia’s love of literature in a pure authentic way,’ added Trey Laird, founder and chief creative officer at Team Laird.
‘As DKNY evolves, the fall 2024 campaign marks a defining moment, reflecting the brand’s commitment to creativity, authenticity, and accessibility. The campaign launches today on @DKNY social channels and globally through a diverse media mix of digital, print, premium outdoor, along with high- calibre social–influencer partnerships,’ said Jacki Bouza, senior vice-president, global marketing and communications at G-III Apparel Group.
The autumn 2024 collection is available worldwide, at dkny.com, and selected retailers.
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