Supermodel Naomi Campbell is the face of Boss watches and jewellery for autumn–winter 2024–5.
One of the most famous faces of the 1980s and 1990s—and one of the true supermodels in the modern era—Campbell represents empowerment, inclusiveness, and activism.
This follows her appearances on the catwalk, in Boss campaigns, and the Boss × Naomi capsule collection earlier in 2024.
The new watch collection is inspired by classic cars. In the campaign, Campbell wears the Boss Grand Tour for Her, which features a curved case and five-link tapered bracelet, paired with the Double B jewellery collection.
Movado holds the licence for Boss watches and jewellery, producing and distributing the range through the MGI Luxury Group.
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