Dua Lipa is the new face of YSL Beauty’s Libre Flowers & Flames fragrance, developed by master perfumers Anne Flipo and Carlos Benaïm.
The new scent features a unique desert lily accord, blended with a coco palm flower accord, with a heart of tuberose and orange blossom absolute. YSL Beauty describes the scent as ‘bold and fearless’.
Lipa was chosen for her ‘bold femininity and unwavering self-expression’. The imagery is set against the Moroccan desert, with the first visual released today, and the full video set to launch on August 15.
YSL Beauty Libre Flowers & Flames launches July 30 in the US, both in store and online at yslbeautyus.com.
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